Senior Website Content Manager, Vivobarefoot
Office located in Wrington, Bristol
Sustainable footwear brand
Be an early applicant
Sustainable footwear brand
201-500 employees
Be an early applicant
Office located in Wrington, Bristol
201-500 employees
Company mission
To reconnect people to nature and their natural potential.
Role
Who you are
- 3–6 years in a web content role for a multinational ecommerce business
- Proven ownership of website content execution and optimisation
- Comfortable leading cross-functionally with brand, UX and development teams
- Experience with Magento/Shopify, Contentsquare and web analytics tools
- Understanding of UX, conversion optimisation, GEO and localisation
- German language skills a plus
- If you're ready to bring your content expertise to a brand on a mission, we'd love to hear from you
What the job involves
- As our Senior Website Content Manager, you will own how that story comes to life online - leading content strategy, optimisation and execution across Vivobarefoot.com to drive engagement and conversion
- Own and execute web content strategy across Vivobarefoot.com, ensuring consistency and quality across homepage, landing pages, category pages, product descriptions, blog content and campaign pages
- Lead content performance reporting in trade meetings and to the wider business, introducing a data-driven approach using Contentsquare, A/B testing and customer insights
- Project manage all web content initiatives, working closely with brand, UX and development teams to enhance the customer experience and drive conversion
- Own our SEO agency relationship and ensure best practice is followed across all published content
- Lead our LLM workstream - easily discoverable content production, structured product data and beyond
- Define and manage our localisation process to ensure translations are accurate and efficiently executed
- Partner with the paid media team to deliver web content that improves performance across ecommerce channels
- Manage and develop the web content team
Our take
VivoBarefoot is a footwear brand that focuses on creating sustainable and minimalist shoes. The company was founded in 2003 by Galahad and Asher Clark, members of the Clark's shoe-making family, with the vision of making shoes that allow feet to move naturally.
VivoBarefoot's philosophy is based on the idea that the human foot is designed to be strong and mobile, and that traditional footwear often restricts foot movement, leading to various foot problems. Its shoes are lightweight, flexible, and are designed to have the ability to mimic the feeling of being barefoot while still providing protection and support.
Committed to reducing its environmental impact, VivoBarefoot prioritises using eco-friendly materials such as recycled plastic bottles, natural and recycled rubber, and sustainably sourced leather. In addition to sustainability, VivoBarefoot is involved in social and educational projects, and supports initiatives that promote barefoot walking, foot health, and overall well-being.
Freddie
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (2 rounds)
Mar 2018
$0.5m
GRANT
Apr 2016
$1.8m
SEED
Total funding: $2.3m
Company HQ
Barbican, London, UK
Leadership
Galahad Clark
(Co-Founder & CEO)Previously co-founded United Nude and Worn Again.
Asher Clark
(Co-Founder & CDO)Graduated from London College of Fashion with a BA in Product Design. Previously worked as the Head of Design at Terra Plana.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 6 more jobs at Vivobarefoot