Marketing Manager, Tenable

• 5+ Years of Hands-On Experience: Proven track record managing complex, multi-region paid search and video budgets across Google Ads, Bing Ads, YouTube and YouTube TV ads
• Google Ads / AdWords Mastery: Expert-level fluency across the Google Ads platform- Search, Video, PMax, Audience targeting, and automated bid management
• Hands-On Technical SEO & GEO Capabilities: Demonstrated ability to perform technical site audits, meta tag optimizations, keyword tracking, and modern GEO/Prompt tracking across AI search platforms
• Theater/Regional Business Alignment: Experience working directly with regional theater or growth leads to turn market-specific targets into conversion-driven campaign tactics with direct revenue accountability
• Analytics & Attribution Expertise: Advanced skills in GA4, Google Tag Manager, dashboard tools (Looker Studio, Tableau), and multi-touch attribution modeling
• AI-Forward Search Mindset: Strong understanding of how search behavior is shifting toward generative AI and how to leverage modern AI tools to accelerate copy generation, landing page strategies, and performance insights
• Able to work in a hybrid/on-site capacity at our office in Columbia MD or Boston MA. This position is US-based only
• May perform other duties and responsibilities that management may deem necessary from time to time

Desirable

• We are seeking an expert, data-driven Manager, Integrated Search & Google Media to own our paid search and Google media ecosystem while managing essential SEO and GEO strategies
• In this role, you will also drive the strategy and execution across Google Ads, Bing Ads, YouTube and YouTube TV ads, and broader Google advertising properties
• As our primary Paid Search authority, you live and breathe Google Ads, master modern AI-driven campaign structures (Performance Max, Smart Bidding, AI creatives), and stay at the forefront of search evolution
• You bring a deeply curious, proactive personality and a passion for experimentation - constantly testing new ideas, interrogating performance data, and willing to try bold new approaches to stay ahead of trends
• In addition to scaling our paid search and improving our ROI, you will manage critical SEO/GEO initiatives with direction and guidance from our Senior Manager, SEO/GEO and partner closely with our Performance Marketing Theater Leads - translating theater-based goals into execution-ready search strategies to generate awareness, create and capture demand that turns into pipeline, and holding accountability for regional numbers
• Paid Search, Bing and Google Ecosystem
• End-to-End Media Management: Own the strategy, launch, optimization, and scaling of high-ROI performance campaigns across Google Search, Bing Ads, YouTube and YouTube TV ads, and Google Display/Discovery
• AI & Platform Innovation: Master advanced ad features (Smart Bidding, auto-generated assets, AI bidding algorithms) to continually scale performance and improve audience targeting
• Theater Collaboration & Numbers Accountability: Partner hand-in-hand with Performance Marketing Theater Leads to understand regional goals, revenue targets, and market considerations. Deliver actionable paid search strategies that generate pipeline and directly meet theater targets
• Paid Search Experimentation & Optimization: Lead end-to-end campaign and post-click experimentation across paid search. Build structured testing frameworks to optimize ad performance, landing page experiences, and alternative lead capture mechanisms - driving continuous improvement in message alignment and conversion
• Technical SEO & GEO
• Technical SEO & Metadata Management: Perform ongoing technical SEO optimizations, site audit reporting and prioritization, meta tag creation, and optimization to ensure high crawlability, indexability, and keyword alignment
• Integrated Search Strategy, Analytics & Reporting
• Incremental Lift & Shared Reporting: Partner with Senior Manager, SEO/GEO on incremental lift analysis and reporting (Paid + Organic) to prove total search performance, identify cannibalization risks, and maximize incremental pipeline
• Keyword & Competitive Intelligence: Conduct regular keyword tracking, reporting, and competitive insights analysis to map competitor SERP dominance, keyword gaps, and prompt share across both paid and organic environments
• Tracking & Data Quality: Perform continuous UTM and URL cleanup/optimization across paid landing pages, organic pages, and tracking scripts to guarantee clean attribution, accurate reporting, and frictionless landing page experiences