Chief Creative Officer, La Vie
Offers stock options
Vegetable meat product
Be an early applicant
Vegetable meat product
501-1000 employees
Be an early applicant
Offers stock options
501-1000 employees
Company mission
To evolve people from animal-based meat to plant-based.
Role
Who you are
- 8+ years of experience in advertising, creative agencies, brand building or content creation, with a proven track record of leading creative work
- That said, we are deliberately open to unconventional profiles for this job. You might come from the creator economy, be an influencer or content creator, have built a cult brand or community or simply have taken a completely non-linear path. What matters most is exceptional creative taste, a strong point of view and the ability to turn a brand into culture
- Strong creative vision in art direction and/or copywriting, with the ability to take bold ideas from concept to execution
- Hands-on, solution-oriented and comfortable in fast-moving environments
- Strong leadership skills with the ability to align senior stakeholders and mobilise transversal teams
- Passion for food, trends and culture
- Creative thinker who can go beyond functional product attributes and build concepts that consumers love
- High standards of execution and a sharp sense of business impact
- Genuine interest in sustainability and positive impact
- Fluent in French and English
What the job involves
- Reporting directly to Nicolas, our CEO and co-founder, you will lead a department built around four pillars: social media, art direction, creativity & copywriting and events & partnerships. You also lead our agency partners and manage a substantial brand budget spanning creative development, production, activations and amplification
- As Chief Creative Officer, your ambition is clear: make La Vie a brand people recognise instantly, love and choose
- You own how La Vie looks, sounds and shows up across every touchpoint. You turn our brand positioning into bold ideas, iconic campaigns and cultural moments that people want to watch, share and talk about
- You have a fearless brand, a creative team and a substantial budget. Your job is to make them count
- Spot creative opportunities across the business and give your teams the clarity and freedom to bring the best ideas to life
- Own La Vie's visual identity, tone of voice and creative direction across all consumer touchpoints:
- Brand campaigns
- Activations & events
- Partnerships & collaborations
- Social media
- Influencer marketing
- Packaging
- Retail & foodservice communication
- Champion bold creative ideas and protect what makes them distinctive from first concept to launch
- Set a high creative bar and make every campaign, pack and partnership feel unmistakably La Vie
- You own brand expression, not brand positioning or growth strategy. In partnership with the Chief Growth Strategy & Innovation, you translate the agreed positioning and business priorities into distinctive creative work
- Make ambitious creative work happen without burying it in process
- Turn business priorities from Innovation and the France and UK marketing teams into clear, inspiring briefs
- Set clear priorities and bring together the right mix of in-house talent, freelancers and agencies
- Deliver ambitious work on time and within budget, with clear ownership and high creative standards
- Work closely with the Social & Influence team to elevate La Vie's content strategy in France and the UK
- You will:
- Raise the creative standard of all content produced
- Bring stronger cultural relevance and consumer insight into content creation
- Improve editorial planning and content workflows
- Identify new content formats and creative opportunities
- Help teams create content that people genuinely want to watch, share and talk about
- Lead La Vie's most impactful brand partnerships and influence programs
- Identify the right creators, communities and cultural partners
- Develop breakthrough collaborations that generate earned media and cultural relevance
- Create iconic, category-defining partnerships like what we did with Burger King and Picard
- Oversee influencer activations from strategy to execution
- Maximise the PR and social impact of brand initiatives
- Manage and develop:
- Social & Influence Managers
- Art Directors
- Freelancers
- Creative agencies
- Production partners
- Create a culture of excellence, speed, ownership and creativity
Application process
- You’ll first have a video call with our HR team, followed by a video call with Nicolas, our CEO & Co-founder
- Next up: a business case, which you’ll present in person at our Paris office
- And finally, reference checks
- You kicked ass in all those rounds AND your former manager confirmed what a catch you are? AWESOME. Welcome to La Vie
Our take
The Veganism boom came around the 2010s and is still very prevalent with a huge market for plant-based foods. La Vie is a Paris-based company that develops vegetable meats with five products so far. The company's passion for what it does came from the rise in intensive breeding, now amounting to 14.5% of today’s CO2 emissions, 27% land use and 77 billion animals left in pieces in 2021.
The company had a huge win at the end of 2022 announcing its partnership with Burger King. La Vie bacon was rolled out across all UK stores in line with Veganuary. This partnership is said to be ongoing as Burger King hopes to be 50% plant-based by 2030 which is a huge success for La Vie. The company also won ‘Best Plant-Based Bacon in the UK’ at the Plant Based World Expo for the second consecutive year as well as ‘Best Vegan Bacon’ at the PETA UK Vegan Food Awards.
The company raised €25M at the beginning of 2022 from Angel Investors including Natalie Portman and raised further funding in 2024 from Zintinus and Sparkfood. In only a short time, the company has been highly successful and established some well-rooted relationships for its product. So it will be exciting to see where La Vie takes its plant-based love and fun aesthetic next.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Oct 2024
$28.1m
EARLY VC
Sep 2023
$1.7m
EARLY VC
Total funding: $57.9m
Company HQ
Javel, Paris, France
Leadership
Nicolas Schweitzer
(Co-Founder & CEO)Previously Founder and CEO of Inclusio, Managing Director of Asia for Oradian and was a EFPA2 Cohort Member.
Vincent Poulichet
(Co-Founder & CTO)Extensive research and education in physics/chemical engineering. Most recently as a Postdoctoral Researcher at Ecole Normale Supérieure.
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