Senior Demand Generation Specialist, Airbnb
Hotels, 12 Months Fixed-Term Contract
€74-92k
More information about location
Community marketplace for holiday accomodation
Be an early applicant
Community marketplace for holiday accomodation
1001+ employees
Be an early applicant
€74-92k
More information about location
1001+ employees
Company mission
To create a world where anyone can belong anywhere.
Role
Who you are
- 8+ years of experience in B2B demand generation or growth marketing, ideally within marketplace, hospitality tech, or SaaS environments
- Proven track record of building inbound programs that generate measurable sales pipeline, including experience building a demand gen function from scratch (startup, scale-up, or new-business environment)
- Hands-on experience with Salesforce, marketing automation tools (MixMax, Outreach, or similar), and paid channels
- Strong analytical, systems-driven approach; comfortable running campaigns yourself, not just briefing others
- Data-driven: you own your funnel metrics and can connect campaign activity to revenue impact
- Hands-on experience using AI tools to automate campaigns and create content at scale
- Strong sales alignment instincts; you treat AEs as internal customers
- Comfortable with ambiguity: able to shape your own scope, make the case for investment, and adjust quickly based on results
- Fluent in written and spoken English; additional European languages a plus
- Experience operating globally across multiple regions/languages a plus
What the job involves
- Define and own the EMEA inbound strategy and roadmap, prioritising the channels and initiatives that will drive the most hotel go-lives
- Build and scale multi-channel inbound programs (email, paid, SEO, content, events, partnerships) targeting independent hotels, boutique chains, and hotel groups globally
- Own the full funnel from lead capture to MQL handoff, including lead scoring, routing, and CRM hygiene in Salesforce, in collaboration with RevOps Teams
- Design Linkedin campaigns in coordination with regional AE teams to target high-priority segments and geographies
- Develop outbound-assist sequences (via tools like Mixmax or Outreach) to complement AE prospecting
- Partner with Global Marketing to build collateral, landing pages, and nurture flows that speak to hotel operator pain points
- Track, report, and optimize against pipeline contribution metrics: MQLs, MQL-to-SQL conversion, cost per lead, and influenced revenue
- Run co-marketing and referral programs with industry partners (channel managers, PMSes, hospitality associations)
- Build business cases for each campaign, secure budget from stakeholders, and show clear ROI
- Run a test-and-learn approach: launch quickly, measure, cut what doesn't work and scale what does
- Use AI and automation to scale campaign creation, content and lead nurture
- Work with Connectivity, Events, Country Managers and AEs to turn webinars, events and partnerships into measurable pipeline
Our take
When Airbnb was originally founded, the product helped customers book air mattresses on people's apartment floors. Since then, Airbnb has had over a billion customers hosted through its platform. With more than 4 million registered hosts worldwide, it has grown into a major player in the hospitality sector.
Airbnb has been successful in disrupting the traditional holiday lettings sector. Before it existed accommodation was limited to hotels and bed and breakfasts, but Airbnb has mainstreamed the idea of renting out spare rooms or even entire homes. It has created a new sector of hosts purchasing properties to rent out on the platform and provides a level of flexibility and a range of offerings not previously possible for travelers.
Perhaps a victim of its own success, by 2022 supply of Airbnb-listed properties began to outstrip demand in some markets, as hosts overestimated the appetite for domestic travel. However, the company is still posting strong financials and has unveiled new tools to support its hosts in a tougher rental market. With a healthy bottom line and a huge user base, Airbnb is very likely to overcome the current market turbulence and continue its growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Apr 2020
$500m
GROWTH EQUITY VC
Mar 2017
$447.8m
SERIES F
Total funding: $3.8bn
Company benefits
- Paid volunteer time
- Health food and snacks
- Generous parental and family leave
- Learning and development
- Annual travel and experiences credit
Company HQ
Showplace Square, San Francisco, CA
Leadership
Brian Chesky
(Co-Founder & CEO)Previously an Industrial Designer, studying at Rhode Island School of Design.
Nathan Blecharczyk
(Co-Founder & CSO)Studied Computer Science at Harvard, and had around 4 years of professional Software Engineering experience before founding Airbnb, including interning at Microsoft.
Joe Gebbia
(Co-Founder)Also studied Industrial Design at Rhode Island, and previously founded various design-related startups
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