Marketing Intern, Amplify
Summer 2027
$25 per hour
More information about location
K-12 curriculum & assessment publisher
Be an early applicant
K-12 curriculum & assessment publisher
1001+ employees
Be an early applicant
$25 per hour
More information about location
1001+ employees
Company mission
To help educators create the next generation of scientific innovators as well as citizens who are sceptical, curious, and evidence-based thinkers.
Role
Who you are
- If you're comfortable with strategic analysis, business research, and structured problem-solving, and you're genuinely curious about how strategy drives competitive advantage and long-term growth, this could be a perfect fit for you
- The ideal candidates will love digging into complex information, bring a collaborative, ask-questions-first energy to your work, and feel excited to help shape strategy that moves the needle for K–12 learners
- While our summer intern roles are remote positions, interns must be authorized to work in the US, reside in the US for the internship's duration, and be available full-time for the entire program, June 7 – August 13, 2027
- Education: Current enrollment in an undergraduate degree program, returning to school in Fall 2027
- Full-time availability to participate from June 7, 2027, through August 13, 2027
- Strong written and verbal communication skills
- Ability to synthesize information, identify themes, and communicate insights clearly
- Knowledge of and interest in the K–12 education technology field
Desirable
- Working knowledge of marketing automation and email platforms such as HubSpot, Marketo, Pardot, or Mailchimp for campaign execution, audience segmentation, and performance reporting
- Exposure to digital marketing channels including SEO/SEM, paid media, social media advertising, content marketing, or affiliate marketing through coursework, personal projects, or prior experience
- Background in marketing, communications, public relations, content creation, or brand management through coursework, campus organizations, freelance work, or prior internships — a portfolio of writing or creative work is strongly preferred
- Interest in EdTech market dynamics, K–12 audience engagement, product marketing, demand generation, brand storytelling, or marketing analytics
- Excellent interpersonal and collaboration skills with the ability to manage multiple projects, meet deadlines, and work effectively across creative and analytical teams
- Comfort with social media management platforms such as Hootsuite or Sprout Social; grounding in design tools such as Canva or Adobe Creative Suite and analytics platforms such as Google Analytics is a plus
- Understanding of marketing funnel principles, buyer journey mapping, audience segmentation strategies, and brand voice development as applied to a mission-driven EdTech environment
What the job involves
- Amplify is seeking a creative and strategically minded Marketing Intern to join our team this summer and help us build compelling, data-driven marketing campaigns and brand experiences that connect the educators, school districts, and families who can benefit most from our innovative educational products with the solutions that will transform their K–12 learning experience
- This paid, remote 10-week internship offers the chance to make a real impact on products used by millions of students and teachers
- Throughout the program, interns will engage with Amplify's culture via product demos, team-building activities, and engagement initiatives, plus grow through a virtual speaker series featuring Amplify executives, additional product demos, and dedicated mentorship
- Support the development, execution, and optimization of integrated marketing campaigns across digital, email, social media, content, and event channels to drive brand awareness, lead generation, and customer engagement
- Help identify target audience insights, market trends, and competitive positioning opportunities to inform marketing strategy, messaging frameworks, and campaign planning
- Partner with cross-functional teams including Sales, Product, Customer Experience, and Creative to align marketing initiatives with go-to-market priorities, product launches, and organizational goals
- Assist with the creation and management of marketing content including blog posts, email campaigns, social media content, case studies, product one-pagers, landing pages, and event materials
- Contribute to marketing performance reporting, campaign analytics, A/B testing, and audience segmentation to support data-driven optimization of marketing programs and spend
- Track key marketing metrics including campaign performance, website traffic, lead generation, conversion rates, and audience engagement to help the team identify trends and refine strategies
- Participate in marketing team meetings, product demonstrations, and cross-functional planning sessions to build knowledge of Amplify's brand, competitive landscape, and go-to-market strategy
- Direct exposure to marketing tools, platforms, and best practices used in EdTech
- Real-world marketing challenges that directly influence Amplify's brand presence, audience engagement, and revenue growth
- Contributions to meaningful marketing campaigns and brand-building initiatives in a mission-driven environment
- Mentorship from industry professionals at the forefront of marketing strategy and brand development in education technology
- Exposure to Content Marketing, Digital Marketing, Email Marketing, Social Media, Demand Generation, Product Marketing, and Marketing Analytics
- Hands-on training in a fast-paced, agile environment
- Opportunities to help shape the campaigns, content, and brand experiences that connect Amplify's mission with millions of K–12 educators, students, and families across the country
Our take
Since launching as Wireless Generation in the year 2000, before rebranding in 2012 after News Corp acquired the company, Amplify has grown into one of the leading providers of K-12 curricula, assessment and supplemental programs for ELA (English Language Arts), Math and Science.
The EdTech market has been growing rapidly for the last decade and more, and its value is expected to surpass 230 billion by 2030. This growth means that the company has plenty of competition from the likes of Khan Academy and Kaplan Test, but the fact that Amplify is used by around 10 million students puts it in a very strong position.
After a major growth funding round in 2021, Amplify acquired digital math tools developer Desmos. This is in keeping with its commitment to strategically acquire high-performing education companies in order to expand its own tech and product offerings.
Freddie
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Oct 2021
$215m
GROWTH EQUITY VC
Mar 2021
$0.1m
GRANT
Total funding: $263.3m
Company benefits
- Full benefits: Our health insurance options include health, dental, and vision coverage for spouses, domestic partners, and children—effective on your date of hire. We make a generous contribution to all employee HSA plans, which can be used to cover eligible health expenses. We offer unlimited paid time off, a 401(k) plan with an employer match, long- and short-term disability, and employer-sponsored employee life insurance. We offer paid parental leave, backup childcare and backup eldercare. On top of all that, we also provide our full-time employees with a robust voluntary benefits program that includes coverage options for everyone in the family, including pets.
- Opportunities for inspiration: Amplify believes in the importance of supporting charitable nonprofits in the communities where we live and work. We encourage employees to support organizations that promote the welfare of children and families in the areas of education, health, and social services. One way for employees to give back is through our Volunteer Time Off program, which allows employees to take 16 hours each year to contribute to an eligible charitable or nonprofit organization.
- Tuition reimbursement: Full-time employees who are enrolled in an accredited college or university course related to their areas of work are eligible to receive tuition reimbursement.
Company HQ
Dumbo, NY
Leadership
Larry Berger
(Co-Founder & CEO)Co-founded Wireless Generation in 2000 and was CEO until News Corp bought the company in 2010, becoming President and then CEO of Amplify post-acquisition. Serves on the boards of Touch Press, the Academy of American Poets, Lapham’s Quarterly, the Institute for Sustained Attention, and the Southern Education Foundation.
Catherine Mackay
(COO & President)Catherine joined Amplify in 2014 as a Consultant of Amplify Learning. She quickly moved into the role of GM and SVP of Middle School ELA, then CEO of Amp,ify New Curriculum before becoming COO in 2018. Prior to Amplify, she spent 8 years at Tablet Hotels (acquired by Michelin) as the Head of Business Development and Director of the Operating Board.
LaShon Ormond
(CIO)LaShon joined Amplify in 2011 as a Project Manager. While at the company, she's held a number of roles and moved into the role of Chief Impact Officer in 2023.
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