Senior Growth Manager, Ethos Life
Re-engagement
$127-223k
Life insurance provider
Be an early applicant
Life insurance provider
501-1000 employees
Be an early applicant
$127-223k
501-1000 employees
Company mission
To protect the next million families.
Role
Who you are
- 6+ Years of Experience. Senior-level track record in Lifecycle / Re-Engagement, Growth Product, or CRM at a B2C Tech, FinTech, Insurtech, or Marketplace company. Higher-consideration / higher-AOV product experience strongly preferred
- Multi-Channel Mindset. You think natively across email, SMS, voice / conversational AI, push, in-app, and on-page experiences. You do not believe email is the center of the universe
- Vibe-Coding / Hands-On Building. You can spin up your own landing pages and lightweight web experiences (e.g., using AI coding tools) to test variants without engineering hand-holding
- Technical CRM Proficiency. Hands-on expertise with enterprise marketing automation tools (e.g., Braze, Iterable, Customer.io, HubSpot, or similar). You build workflows without hand-holding
- Analytical Mindset & SQL. Fluent in Lift, Statistical Significance, Cohort Retention, and LTV. SQL is required (not bonus) — you write your own queries to pull lists and analyze performance
- Copywriting Chops. Subject lines that get opened and body copy that drives action — especially in a higher-consideration financial-product context where trust and clarity matter
- PM Collaboration. You've worked on a shared goal / OKR with a PM before and have a strong sense of when to lead, when to follow, and how to drive decisions across a cross-functional team
- Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace
What the job involves
- We are seeking a data-obsessed, US-based Senior Growth Manager to own the post-lead, post-contact user journey for Ethos's Annuities business — and, over time, other new product lines — focused on re-engagement, retention, and maximizing long-term customer value (LTV)
- Annuities is a higher-stakes B2C product than our core offerings: clients are committing $250K–$300K+, the sales cycle typically requires multiple agent conversations, and re-engagement is materially more important than in less complex product lines
- Your job is to design how we get prospects back into the funnel and across the finish line across every channel, without burning agent time we can't scale
- You will operate as the re-engagement strategist on a shared OKR with the Lead PM, Annuities
- Own the Annuities Re-Engagement Roadmap. Design and execute multi-channel campaigns to re-engage post-lead, post-contact prospects and move them along a multi-call, high-consideration sales journey
- Relieve Agent Load. Build interventions — email content, SMS sequences, landing pages, self-serve tools — that push clients along the funnel without requiring agent time on every touch. Agent scaling is a hard constraint; your job is to relieve it
- Build Across Three Modes of Re-Engagement: 1) Triggered messaging. Event-driven outbound on the right cadence and channel mix. 2) Agent-personalized follow-up. Tooling and templates that let an agent send the right three articles / dashboards / calculators after a call, fast — and that get smarter over time so the same set isn't sent to everyone. And 3) Self-serve client tools. Interactive scenario calculators, dashboards, and member-portal experiences that let clients move themselves along — comparing an annuity vs. a 401(k), modeling income, etc
- Lifecycle Automation. Build, test, and optimize complex sequences across channels using our CRM / Marketing Automation platforms. Partner with the offshore ops team for execution — bandwidth on ops is not the bottleneck; strategy, decision-making, and creative are
- Experimentation & A/B Testing. Run high-velocity tests on subject lines, send times, channel mix, offer structures, and landing-page variants. Report on statistical significance and roll out winners
- Data & Segmentation. Work with the Data team to build dynamic user segments. Ensure the right message hits the right user at the exact moment of intent
Our take
Ethos was founded to increase the transparency of life insurance, making it accessible and affordable to all. The company wants to add openness to the process; losing a loved one is hard enough before one even considers financial implications, particularly with the loss of a primary earner.
Ethos uses predictive technology to rapidly quote life insurance rates and verify an applicant’s medical information. This expedited process allows most users to secure life cover on the same day they apply, a process which normally takes a number of weeks. The company works with some of the biggest providers in the industry, including Legal & General America, AAA Life and Ameritas Life Insurance Corp.
Ethos has been one of the more heavily publicized of the recent wave of insurtech companies, with investors such as Google as well as celebrities Will Smith and Jay Z, taking its valuation to over $2B and putting it in a great spot for future growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
72% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2021
$100m
SERIES D
May 2021
$200m
SERIES D
Total funding: $406.5m
Company benefits
- Comprehensive benefits packages: Awesome medical dental, vision and as applicable insurance coverage and retirement plans (in the US we offer a 401(k) plan).
- Company Equity: We want you to feel and act like an owner.
- Rest, relax & recharge: We encourage our employees to take time off, in addition to our fully paid global company holiday schedule. When you need time away from work, we have paid and flex time options based on your role and location, and additional paid leave programs.
- Generous leave programs: As well as offering a wide array of leave programs, new parents can take leave with 100% wage replacement. Our healthcare plans offer coverage on family planning and fertility.
Company HQ
Berkley Square - Headway, Austin, TX
Leadership
Peter Colis
(Co-Founder & CEO)After an MBA at Stanford, Peter co-founded Ovid Corp in 2014, where he worked as CEO for 4 years before co-founding Ethos in 2016. He has worked as CEO since, alongside serving as a Sequoia Capital Scout.
Lingke Wang
(Co-Founder)After working as an Investment Banker at Morgan Stanley Lingke gained an MBA from Stanford. He then co-founded Ovid Corp. an insurance company before Ethos.
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