Senior Backend Engineer, Gener8 Ads

The company offers internet users a range of products, including a browser, an app and an extension for existing browsers. Through these, customers can elect to share their anonymised data in return for redeemable rewards or simply browse in total privacy. The appeal for advertisers is the promise of a more personal approach, reaching only those who would be interested in their products.

Amidst all the noise surrounding data privacy, Gener8’s solution is a clever one. Indeed, the company gained immense traction after an appearance on BBC’s Dragons’ Den went viral, and was hailed as the show’s best ever pitch. Unsurprisingly, the TV appearance led to a successful funding round, which helped the company to accelerate growth. Further funds have also been secured that have supported the launch of Gener8's app as it looks to disrupt the big tech giants.