Digital Marketing Manager, Adyen
North America
$120-155k
Payments platform built to grow businesses
Be an early applicant
Payments platform built to grow businesses
1001+ employees
Be an early applicant
$120-155k
1001+ employees
Company mission
Adyen's mission is to make payments choices easy for merchants.
Role
Who you are
- Adyen is looking for a data-driven, proactive and collaborative digital marketing manager
- The ideal candidate is experienced with B2B performance marketing and fluent in working with revenue-based goals
- 5+ years of experience in a digital marketing role in the B2B industry focused on driving the acquisition of net new customers. Fintech experience is a plus
- Strong background in SEM (both SEO and SEA) and other paid acquisition channels (Social, Programmatic)
- Proven experience delivering creative and successful marketing campaigns to targeted audiences
- Data-driven, analytical mindset. Experience in working with data-driven optimizations. Experience with GA4, Looker, Marketo, Salesforce are a plus
- Balance between strategic & hands-on: From developing a strategy to execution and optimization
- You are a self-starting and self-motivated contributor with the ability to multitask and prioritize responsibilities
- Fluent spoken and written English is a requirement
- Ability to travel domestically and internationally 20%+
What the job involves
- This role will work from our San Francisco and report directly to the VP of Marketing, North America
- The digital marketing role is focused on driving impact for Adyen’s acquisition efforts of new customers through marketing
- In this role, you’ll be responsible for planning, setting up and optimizing targeted digital marketing campaigns across owned, earned and paid channels
- This is a matrixed role collaborating across the North America region and Global Marketing teams to optimize Adyen’s impact through digital channels
- Plan, set-up and optimize digital marketing campaigns, including web, SEO/SEM, paid social and programmatic advertising to drive full funnel impact
- Work closely with the North America marketing team and global revenue marketing team to implement and drive strategies to generate sales accepted opportunities
- Handle local media buying through either direct deals and/or agencies. Manage digital agency relationship including campaign briefing, day to day communication, challenge media plans, campaign optimisation, budget allocation, evaluations
- Leverage analytics tools to determine effectiveness of campaigns across all channels
- Develop and implement SEO strategies, including on-page optimization, keyword research, link building and creation of SEO-driven content (blog posts, articles, website copy)
- Collaborate with the digital marketing community at Adyen to share experiments, learn from other markets, and accelerate your impact
Application process
- Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days
- Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role
- Don’t be afraid to let us know if you need more flexibility
Our take
Adyen has been one of the most successful businesses in Europe over the last decade. When it went public in 2018 at a valuation of €7bn, it raised over €1bn and its share price popped on the first day, resulting in a valuation of €14bn. Its valuation has continued to climb by the billions.
Adyen competes with large players like PayPal, as well as outsized startups like Stripe, to power payments and provide other infrastructure to conduct digital transactions. Disrupters in the field have been buoyed by a strong rise in eCommerce activity, where some or all of a transaction by a customer is made either online or by mobile.
Adyen has been one of the companies riding the wave by helping to reduce the friction between a company choosing to take payments online, and actually being able to do it. That can take multiple steps and agreements across numerous countries — Adyen’s pitch is that it essentially handles all of it in the backend as a service for its users. Notable partners have included Autocanteen, a touchless self-checkout solution for the hospitality industry, and BILL, a small business-focused fintech platform.
Steph
Company Specialist at Welcome to the Jungle
Insights
36% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Sep 2015
$56.7m
GROWTH EQUITY VC
Dec 2014
$250m
SERIES B
Total funding: $324.8m
Company benefits
- Global exchange program
- Weekly happy hour
- Delicious healthy lunches
- Phantom share package
- Yearly trip to Amsterdam
- Paid holidays
- Work from home opportunities
Company HQ
Nieuwmarkt en Lastage, Amsterdam, Netherlands
Leadership
Pieter Van Der Does
(CEO)Previously Chief Commercial Officer at Bibit (payments company) before co-founding Adyen in 2006.
Salary benchmarks
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