Vertical Marketing Lead, Socure
Tier 1 Banks
$180-220k
+ Equity & Bonus
Digital ID verification & fraud protection
Be an early applicant
Digital ID verification & fraud protection
501-1000 employees
Be an early applicant
$180-220k
+ Equity & Bonus
501-1000 employees
Company mission
To verify 100% of good identities in real-time and completely eliminate identity fraud on the internet.
Role
Who you are
- 6–8 years of B2B marketing experience, including product marketing, vertical/industry marketing experience in high-growth SaaS, fintech, identity, fraud, risk, or adjacent environments
- Demonstrated success driving measurable pipeline and revenue impact through vertical or segment-focused marketing initiatives
- Strong ability to translate complex AI-driven or data-centric technology into clear, compelling industry narratives
- Experience partnering closely with sales teams and influencing cross-functional stakeholders without direct authority
- Analytical rigor and experience tying marketing programs to business outcomes
- Strong project management skills and the ability to drive multiple initiatives simultaneously in a fast-paced environment
What the job involves
- We’re hiring a Vertical Marketing Lead to lead strategy and execution for how Socure shows up within a priority industry segment
- This role owns vertical positioning, solution packaging, and partner go-to-market strategy for a defined GTM Pod — driving pipeline, revenue growth, and competitive differentiation
- You will serve as the vertical marketing lead for one of Socure's Tier 1 Banking POD, acting as the strategic owner of industry positioning, pipeline acceleration, and revenue impact within this segment
- This is a highly strategic, hands-on role for a senior marketer who thrives at the intersection of product, sales, and ecosystem partnerships
- You’ll operate with autonomy, partner closely with GTM leadership, and directly influence how Socure wins in your assigned market
- Define and execute a vertical marketing strategy for the Tier 1 Banking GTM Pod
- Develop clear ICPs, value propositions, use cases, and competitive positioning aligned to the pod’s sales motion
- Partner with Product, Data Science, and Revenue Marketing to embed differentiated data and insights into vertical narratives
- Translate complex AI-driven capabilities into compelling, industry-specific messaging that resonates with economic buyers and technical stakeholders
- Deliver field-ready enablement (decks, playbooks, battlecards, ROI tools, customer stories) that improves win rates and accelerates deal velocity
- Partner closely with GTM leaders to build and execute campaigns that generate qualified pipeline from target accounts
- Drive increased awareness within your vertical to position Socure as the standard identity and fraud infrastructure
- Coordinate integrated campaign strategies across touchpoints including email, webinars, paid and organic channels, SDR outreach, in-person experiences, and more
- Partner with RevOps to define success metrics, analyze performance, and iterate based on results — scaling what works and refining what doesn’t
- Act as the vertical marketing owner for your pod during planning cycles and QBRs
- Influence stakeholders across Product, Sales, Data Science, RevOps, and Marketing to ensure strong commercialization of new capabilities
- Establish and track KPIs tied to pipeline, revenue contribution, win rates, and strategic account growth
- Bring market insights, competitive intelligence, and industry trends into GTM strategy discussions
Our take
Socure is an identity platform that aims to improve customer identification for digital transactions. The company is part of a growing market, with rivals in this competitive space including Signifyd, Riskified, AppsFlyer, ClearSale, Kount, SEON, and Fraud Fighters.
The engine delivered by Socure encompasses Know Your Customer (KYC), identity fraud detection, and document verification. With it, companies can scale rapidly by onboarding more good customers and preventing online fraud. Additionally, underbanked consumers who have been excluded from online services by outdated ID verification can gain access to critical benefits and services online.
Socure has rapidly escalated in popularity and reached a valuation well over $1 billion. Though not immune from the economic downturn of late, which resulted in two high-profile rounds of lay-offs, the company has secured considerable additional funds that will strengthen its financial position as it moves to capitalise on the ever-growing importance of identity verification and trust.
Steph
Company Specialist at Welcome to the Jungle
Insights
-22% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Nov 2021
$450m
SERIES E
Mar 2021
$100m
SERIES D
Total funding: $646.6m
Company benefits
- Health: Comprehensive medical coverage, including vision, dental, and FSA
- Parental Leave: Generous leave allowance for parents-to-be
- 401k: Pre-tax savings for retirement
- Life Insurance: Protect your family in case of emergency
- PTO: Take as much time as you need, when you need it
- 100% Remote: Work from anywhere anytime, whatever suits your lifestyle
- WFH Allowance: Generous reimbursement program to maximize your WFH setup
- Deskpass: Work in an office environment whenever you feel the need
- Mental Health Provider: Connect with clinicians when you need it
- Learning & Development: Self-education allowance & free career coaching
- Employee Assistance Program "EAP": Lifestyle resources available as well as additional mental health resources
- Fertility Provider: Family planning solutions for those interested
- Personal Legal Support: Significant discounts with RocketLawyer
Company HQ
Incline Village, NV
Leadership
Johnny Ayers
(Founder & CEO)Founder & General Partner of Switch Hit Ventures. Having been a Senior Consultant at IBM, they became COO and Board Member of Endeavor Up. Since then, was an Advisor at Pager and later founded Socure in 2012.
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