Performance Marketing Coordinator, Amplify
$68-72k
5% Performance Bonus
K-12 curriculum & assessment publisher
Posted today
K-12 curriculum & assessment publisher
1001+ employees
Posted today
$68-72k
5% Performance Bonus
1001+ employees
Company mission
To help educators create the next generation of scientific innovators as well as citizens who are sceptical, curious, and evidence-based thinkers.
Role
Who you are
- Bachelor’s degree in marketing, communications and media, advertising, business, or another related field
- 1–3 years of proven experience in digital marketing, demand generation, or marketing campaign management
- Strong project management and exceptional organizational skills, with the ability to juggle multiple priorities and deadlines
- Familiarity with project management tools such as Workfront, Asana, Trello, or Monday is a plus
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external vendors
- Verifiable experience in marketing automation and CRM platforms, such as HubSpot, MailChimp, and Salesforce
- Familiarity with digital marketing tactics, including email marketing, paid media, content marketing, AEO, and SEO
- An analytical mindset with a strong understanding of customer journeys, marketing funnels, and digital marketing KPIs, with the ability to interpret metrics to drive insights and optimizations
- Creativity and attention to detail, with the ability to think strategically and execute flawlessly
- Strong problem-solving skills and the ability to adapt to changing circumstances
- Strong knowledge of Google Workspace (Gmail, Slides, Sheets, Docs, Drive), including demonstrable experience working with data in Google Sheets
What the job involves
- Amplify is looking for a detail-oriented, data-driven Performance Marketing Coordinator to support our dynamic Performance Marketing team. In this role, you will plan, execute, manage, and support performance marketing initiatives that drive brand awareness, customer engagement, and lead generation
- The ideal candidate is highly organized, energetic, detail-oriented, self-motivated, and curious about the ins and outs of performance marketing and data analysis. Will excel at setting priorities, communicating effectively with key partners, and proactively bringing ideas to improve digital marketing tactics and processes in a fast-paced, collaborative environment
- Create and manage digital campaign assets, including emails, landing pages, forms, marketing automation workflows, and ads, partnering with content marketers, field marketers, project managers, and designers. Drive assets through approval, incorporate feedback, and share finalized assets with teams and external vendors
- Proficiently use the project management system to track, communicate, and manage digital campaign production timelines efficiently from start to finish
- Support the team by tracking and reporting performance to drive continuous improvement, and measure the effectiveness of digital marketing efforts using attribution and analytics tools
- Contribute insights and data-driven recommendations for campaign optimization in team presentations and ongoing as campaigns develop
- Lead submissions for paid publisher placements and support the manager with reporting and placement reallocation
- Provide QA support for marketing deliverables
- Leverage company-approved AI tools and team AI agents to accelerate and enhance daily marketing workstreams, increase efficiency, and share learnings to support team-wide improvement
- Create, update, and maintain documentation, training guides, and request forms in collaboration with the team
- Support the manager with the development of presentations and special projects for group meetings
- Attend marketing department on-site meetings 1-2 times per year
Our take
Since launching as Wireless Generation in the year 2000, before rebranding in 2012 after News Corp acquired the company, Amplify has grown into one of the leading providers of K-12 curricula, assessment and supplemental programs for ELA (English Language Arts), Math and Science.
The EdTech market has been growing rapidly for the last decade and more, and its value is expected to surpass 230 billion by 2030. This growth means that the company has plenty of competition from the likes of Khan Academy and Kaplan Test, but the fact that Amplify is used by around 10 million students puts it in a very strong position.
After a major growth funding round in 2021, Amplify acquired digital math tools developer Desmos. This is in keeping with its commitment to strategically acquire high-performing education companies in order to expand its own tech and product offerings.
Freddie
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Oct 2021
$215m
GROWTH EQUITY VC
Mar 2021
$0.1m
GRANT
Total funding: $263.3m
Company benefits
- Full benefits: Our health insurance options include health, dental, and vision coverage for spouses, domestic partners, and children—effective on your date of hire. We make a generous contribution to all employee HSA plans, which can be used to cover eligible health expenses. We offer unlimited paid time off, a 401(k) plan with an employer match, long- and short-term disability, and employer-sponsored employee life insurance. We offer paid parental leave, backup childcare and backup eldercare. On top of all that, we also provide our full-time employees with a robust voluntary benefits program that includes coverage options for everyone in the family, including pets.
- Opportunities for inspiration: Amplify believes in the importance of supporting charitable nonprofits in the communities where we live and work. We encourage employees to support organizations that promote the welfare of children and families in the areas of education, health, and social services. One way for employees to give back is through our Volunteer Time Off program, which allows employees to take 16 hours each year to contribute to an eligible charitable or nonprofit organization.
- Tuition reimbursement: Full-time employees who are enrolled in an accredited college or university course related to their areas of work are eligible to receive tuition reimbursement.
Company HQ
Dumbo, NY
Leadership
Larry Berger
(Co-Founder & CEO)Co-founded Wireless Generation in 2000 and was CEO until News Corp bought the company in 2010, becoming President and then CEO of Amplify post-acquisition. Serves on the boards of Touch Press, the Academy of American Poets, Lapham’s Quarterly, the Institute for Sustained Attention, and the Southern Education Foundation.
Catherine Mackay
(COO & President)Catherine joined Amplify in 2014 as a Consultant of Amplify Learning. She quickly moved into the role of GM and SVP of Middle School ELA, then CEO of Amp,ify New Curriculum before becoming COO in 2018. Prior to Amplify, she spent 8 years at Tablet Hotels (acquired by Michelin) as the Head of Business Development and Director of the Operating Board.
LaShon Ormond
(CIO)LaShon joined Amplify in 2011 as a Project Manager. While at the company, she's held a number of roles and moved into the role of Chief Impact Officer in 2023.
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