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To empower millions of businesses with the right insights to make the right decisions at the right time.
Consumer brands live and die by customer preferences, but it can be extremely difficult to get the up-to-date insights needed for effective decision making. Traditional market research techniques are accurate, but it can take months to carry out a survey and compile a report, by which time the information may be out of date.
&facts, a Birmingham-based market insights startup, wants to help eCommerce brands understand what their customers want. It provides an easy-to-use dashboard that uses AI to pull in live data from billions of consumer signals across social media, eCommerce platforms and other online interactions. This can be provided in minutes, allowing brands to plan using real-time customer information.
&facts has grown swiftly since its launch, gaining a solid customer base of online retailers including some big names such as Unilever. It is continuing to develop its product, recently joining the NVIDIA Inception program which will assist it in training AI models, and provide its platform with more resources to support a growing workload. With an innovative product meeting a clear market need, &facts is well poised for future success.
Steph
Company Specialist at Welcome to the Jungle
Sohaib Ahmed
(Founder)Prior to founding &facts, was a Financial Planning & Analysis Manager with Al Rayan Bank. Before that was a Management Accountant and Analyst for Legal & General.