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55/Redefined
Supporting age inclusivity in businesses
- 21-100 employees
- B2C
- B2B
- Lifestyle
- Recruitment
- Analytics
- Training
- Social Impact
- Westminster, London, UK
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Company mission
To help businesses attract, grow and engage over-50s talent and consumers.
Our take
As the average age in the UK continues to rise, ageism is becoming more prevalent of a problem, and businesses are missing out on valuable older talent and customers. Championing the UK's over-50s, 55/Redefined supplies businesses with insights and training to support them in becoming more age inclusive, as well as providing a lifestyle platform tailored to over-50s.
Through its Work/Redefined and Jobs/Redefined platforms, the company delivers its service to businesses, which includes reporting and analysis on their age inclusivity status, and a jobs board through which they can source over-50s talent. Meanwhile, Life/Redefined, acts as a membership platform supplying over-50s with career advice, travel and lifestyle content.
With its clear, meaningful mission and multi-faceted approach, the company has a real chance to become a voice in the movement to challenge society’s perceptions around age. It will be interesting to see how it continues to develop, and what impact it is able to foster.
Steph
Company Specialist at Welcome to the Jungle
Company values
- Champions of anti-ageism, diversity and inclusion across all areas
- Exceptional quality of customer service and experience
- High standards of trust, transparency, and customer value for money
- Hold trust, transparency, and value to the customer at the centre
Leadership
Lyndsey Simpson
(CEO)Public Speaker and Global Expert on Ageing Populations, Owner of We Are Sonic Ltd and E2E Ambassador. Former Strategic Advisor for Azets and Slater and Gordon Lawyers, as well as CEO of The Curve Group.