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605
TV advertising measurement & analytics platform
- 101-200 employees
- B2B
- Analytics
- SaaS
- Advertising
- Data Analysis
- Media
- Gramercy Park, New York, NY
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Company mission
605's mission is to offer unique, independent audience measurement and analytics to optimize marketing and programming initiatives within the media and entertainment industries.
Our take
The US television measurement market has been dominated by Nielsen since the 1950s, but the Media Rating Council suspended its National Ratings Accreditation in 2021 for allegedly miscounting viewership numbers.
This has created a gap at the top of the market for a company that can not only provide TV viewership data, but attribution solutions to measure ad campaign impact in an increasingly fragmented media ecosystem where audiences are harder than ever to measure accurately.
605, which was co-founded by former Cablevision COO Kristin Dolan, is aiming to be just that by offering a self service platform with a suite of solutions to quantify television investment impact, including a multi-source viewership data set of more that 22 million households.
Since Nielsen’s accreditation was suspended, 605 has been making regular executive hires and rapidly scaling up its sales and data teams in a bid to take over.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Comprehensive medical, dental and vision insurance for employees and their families
- Company-paid life insurance, short and long term disability
- 401k with match
- Pre-tax flexible compensation plan for medical, transit, parking or dependent care expenses
- Generous vacation, personal and sick days
- 100% paid parental and family caregiving leave
- A kitchen stocked with sodas, snacks, yogurt and other goodies
- Educational reimbursement program
- A tight-knit startup community who likes to eat! We celebrate everyone’s birthdays, have frequent team lunches, and do events in and out of the office
- 605 is an active participant in conferences
- Remote / Hybrid (3-4 days remote per week) roles with office space available on-demand in NYC, Pasadena or Syosset.
Leadership
Kristin Dolan
(CEO)Member of the Board of Directors at Madison Square Garden Entertainment Corp, AMC Networks, The Wendy's Company, and Revlon Inc. Prior to 605 they spent almost 20 years at Cablevision, culminating in a spell as COO.