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AGORA
Helping brands sell on TikTok
- 21-100 employees
- B2C
- Marketplace
- Fashion
- Social Media
- Mobile
- Beauty
- eCommerce
- Highbury, London, UK
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Company mission
To help brands and creators sell authentically online and be rewarded fairly for it
16% employee growth in 12 months
Our take
Launched in March 2020, Agora wants to help brands and creators reach the next generation of consumer where they are, mainly on social media platforms like TikTok. Its mobile platform enable customers to discover brands, creatives and boutiques that have a story to tell by pairing them with creators who can create authentic video content showcasing the products.
Believing strongly on the rise of social commerce, the company is banking on the TikTok shopping phenomenon spreading to western markets. As a first mover in this space it is positioning itself to be a major player in helping brands take advantage of shoppable videos as a new and rapidly growing revenue stream.
Agora is focused on building out its UK presence with the aim to expand to other European geographies more broadly in the next few years. Started by two members of the founding team of Lazada, a multibillion dollar Southeast Asian e-commerce business that was sold to Alibaba, they have the experience and industry knowledge to find a market fit for their product.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Hybrid
Company values
- Be Real
- Be Respectful
- Be Curious
Funding (2 rounds)
Sep 2022
$3.8m
CONVERTIBLE
Dec 2020
$6.6m
SEED
Total funding: $10.4m
Leadership
Elizabeth Townsend-Rose
(President)Co-founder of Lazada Group, an e-commerce platform sold to Alibaba.
Riccardo Basile
(CEO)Co-founder of Lazada Group, an e-commerce platform sold to Alibaba.