See other companies on Welcome to the Jungle

AGORA

Helping brands sell on TikTok

AGORA logo
21-100 employees
  • B2C
  • Marketplace
  • Fashion
  • Social Media
  • Mobile
  • Beauty
  • eCommerce
Highbury, London, UK

Company mission

To help brands and creators sell authentically online and be rewarded fairly for it

16% employee growth in 12 months

Our take

Launched in March 2020, Agora wants to help brands and creators reach the next generation of consumer where they are, mainly on social media platforms like TikTok. Its mobile platform enable customers to discover brands, creatives and boutiques that have a story to tell by pairing them with creators who can create authentic video content showcasing the products.

Believing strongly on the rise of social commerce, the company is banking on the TikTok shopping phenomenon spreading to western markets. As a first mover in this space it is positioning itself to be a major player in helping brands take advantage of shoppable videos as a new and rapidly growing revenue stream.

Agora is focused on building out its UK presence with the aim to expand to other European geographies more broadly in the next few years. Started by two members of the founding team of Lazada, a multibillion dollar Southeast Asian e-commerce business that was sold to Alibaba, they have the experience and industry knowledge to find a market fit for their product.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • Hybrid

Company values

  • Be Real
  • Be Respectful
  • Be Curious

Funding (2 rounds)

Sep 2022

$3.9m

CONVERTIBLE

Dec 2020

$6.6m

SEED

Total funding: $10.5m

Leadership

Co-founder of Lazada Group, an e-commerce platform sold to Alibaba.

Co-founder of Lazada Group, an e-commerce platform sold to Alibaba.