See other companies on Welcome to the Jungle

AIDEM

Privacy-centric digital marketing solutions

AIDEM logo
1-20 employees
  • B2B
  • Marketing
  • Privacy
  • Digital Media
  • SaaS
  • Advertising
Stratford, London, UK

Jump to section

Company mission

AIDEM's mission is to change the advertising industry forever by building an industry-leading technology company focused on privacy.

Our take

Artificial intelligence has been transforming the impact and process of operations across a dizzying spread of industries, and digital marketing is one of them. AIDEM's Founder, Giovanni Sollazzo, is better aware of this than most, having spent years studying and applying the use of AI in this sector. With AIDEM, he is once more setting out to disrupt the advertising sector, this time in the hopes of solving a major problem that has been plaguing advertising over recent years. Namely: is it possible to deploy AI digital marketing without falling foul of the ever-tightening digital marketing data use regulations?

Whilst AIDEM appear to still be taking their first steps in the field, their stated aim is to create a digital marketing solution which combines the benefits of AI with a privacy-centric model. This includes, for example, a campaign-optimising algorithm that doesn’t depend on audience data and cookies.

The exact outline has yet to take shape, but Sollazzo has proven himself to be an astute and effective AI digital advertiser. This is a laudable goal, and if AIDEM can pull it off it should prove hugely popular - among consumers and tightly-regulated advertisers alike.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • Remote and hybrid flexible working options
  • 33 days holiday (including bank holidays)
  • Private health insurance, including Optical, Dental, and Hearing Cover, Gym discount, and other benefits
  • Cutting edge tech equipment: M1 Macbook Pros or Windows laptops
  • Learning and development fund up to £500 a year
  • Pension scheme

Leadership

Giovanni Sollazzo

(CEO)

Has broad experience working on the application of artificial intelligence in advertising: took an AI R&D Lead role at Discovery Media, and worked as Head of AI at M&C Saatchi Milan, before founding AI-driven digital marketing company Tabris AI.