ASOS
Online fashion & cosmetic retailer
- 1001+ employees
- B2C
- Lifestyle
- Marketplace
- Fashion
- Beauty
- eCommerce
- London, UK
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Company mission
To be the world's number-one destination for fashion-loving 20-somethings.
-11% employee growth in 12 months
Our take
Founded in 2000, ASOS initially meant 'AsSeenOnScreen' - the initial model being sales of imitations of clothing and accessories seen in movies. Now, the website sells over 850 brands, as well as its own ranges, and ships across the UK, US and EU. Priding itself on keeping up with the latest fashion trends, ASOS is aimed primarily at young people.
Since its foundation, ASOS has seen almost continuous growth. Whilst part of this comes from its ability to keep up with trends, much of its success has arisen from impressive use of digital marketing. Its mobile app, launched in 2018, has allowed it to expand across multiple online platforms.
It is well known that the fashion industry has been under huge pressure over the last few years. But ASOS' model has allowed it to dodge issues faced by competitors. ASOS' UK factories, for example, allow it to keep producing items which are up to date with trends; all whilst other brands must wait for international deliveries.
Steph
Company Specialist at Welcome to the Jungle
Leadership
Nick Robertson
(Co-Founder & CEO)Nick is also a Non-Executive Director at AFC Wimbledon.