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To combine informative content with entertainment content to provide enjoyable and informative information for consumers.
Attn: is a media company that specialises in short-form news content for social media, aimed at Millennials and Gen-Z. Its focus is on content that mainstream news sources typically don't cover in-depth, including topics like drug policy, feminism, income inequality, and more.
While other media companies such as Vox Media and BuzzFeed offer a mix of content with a focus on entertainment, Attn: has found its niche in information and news, bringing important issues to young people in a format they can easily digest. The unique blend of information with humor and pop culture analogies has proved to be popular with more than 200 million views of its content over social media every month
In recent years, Attn: has achieved significant milestones that will undoubtedly propel its future success. Securing financial support from Instagram, a platform known for not compensating publishers, marks a huge breakthrough. This partnership will enable the creation of impactful content aimed at inspiring young individuals to vote. As well as being acquired by Candle Media in 2022, positioning Attn: for remarkable growth opportunities. Although the core essence of Attn: will remain intact, Candle's strategic plans to expand its presence across multiple platforms will pave the way for further achievements.
Freddie
Company Specialist at Welcome to the Jungle
Sep 2018
$15m
SERIES C
Feb 2016
$18m
SERIES B
Matthew Segal
(Co-founder)Studied at Kenyon College before spending over 3 years at OurTime.org, which he co-founded in 2010. In November 2014, they co-founded ATTN, where they have worked since.
Jarrett Moreno
(Co-founder)Studied at Kenyon College before co-founding OurTime.org with Matthew in 2010. They left to co-found ATTN also with Matthew, working simultaneously since 2017 as a Board Member of NORML.
Marketing