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Abundance Investment
Direct investing platform focusing on the green economy
- 1-20 employees
- Fintech
- B2C
- Investing
- Financial Services
- Social Impact
- Environmental
- London, UK
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Company mission
Abundance Investment's mission is to help users mobilise their money for good
Our take
Access to green infrastructure investments is becoming more open than it was back in 2012 when Abundance Investment launched, helping smaller investors join the deep-pocketed ranks of green energy project funders. In the intervening time, Abundance have helped standardise the practice, putting together a collection of financial tools and private and municipal investment opportunities to help users build a green portfolio from as little as £5.
This selection of investment opportunities is currently limited, which may push would-be clients away onto another green-focused investment platform. Plenty of them have cropped up recently, and reports from the last year suggest that retail investments are seeing a surge in interest in green, responsible funds. So there could be much to play for, and Abundance may need to increase their offerings to stay competitive.
Abundance’s low minimum investment, however, has historically served as a good on-ramp for investors - who on average go on to put about £15,000 into the platform. This has helped them raise over £110 million from nearly 7,000 individual investors, so the model works well. With more projects getting up off the ground after Covid, Abundance may begin to find more opportunities to broaden their selection.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- An opportunity to contribute to and gain experience in a leading ethical finance company
- Investment in your future
- Share option scheme
- Private health insurance
Funding (last 2 of 3 rounds)
Oct 2020
$0.9m
CONVERTIBLE
Nov 2018
$1.6m
SEED
Total funding: $6.3m
This company has top investors
Leadership
Louise Wilson
(Joint Managing Director)Previously served on the syndicate desk at Union Bank of Switzerland, before spending over a decade as the bank's Head of European Equity Capital Markets.
Bruce Davis
(Joint Managing Director)Previously Senior Consultant at The Value Engineers, before going on to create Monkey Shoulder Whisky and carry out a number of enthnographic research projects. Then a visiting research fellow at the Bauman Institute.
Karl Harder
(Joint Managing Director)Previously an Energy Policy Adviser for the Liberal Democrats, he went on to co-found Green Your Office.