Accrue
Digital wallet platform for modern customer loyalty
- 21-100 employees
- Fintech
- B2C
- Retail
- Personal finance
- Payments
- SaaS
- Midtown Manhattan, New York, NY
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Company mission
To give merchants the ability to shape payments into loyalty.
Our take
Brands work hard to win customers, but often the relationship stops at checkout. Payments are built for getting the transaction done, not keeping customers connected to the brand. And when shoppers need a little extra flexibility, the default can be turning to credit or BNPL - giving someone else a slice of the relationship.
So Accrue is changing that by giving brands their own digital wallets, letting customers pay, save, get rewarded and receive refunds, all in one place. For brands, it means more control over payments, better customer insight and more reasons for people to keep coming back.
And it's working too, with the company influencing over 36M customer journey, while helping drive bigger baskets and more frequent shopping. Now, with AI set to reshape how people shop, Accrue is betting that the brands owning the payment relationship will be the ones best placed for what comes next.
Freddie
Company Specialist at Welcome to the Jungle
Funding (last 2 of 3 rounds)
Jan 2023
$25m
SERIES B
Jan 2022
$25m
SERIES A
Total funding: $54.7m
This company has top investors
Leadership
Michael Hershfield
(Founder & CEO)Prior to founding Accrue in 2021, they were Senior VP of Sales at WeWork where they worked since 2018. Also worked as an Advisor at Silas Capital and previously in a high-growth tech startup, Kitchensurfing, as COO.