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Through responsible and conscious actions, the brand is on a mission to become an engine for positive change in the eyewear industry.
-3% employee growth in 12 months
Prescription eyewear can be expensive, unfashionable and overly complicated to purchase. Ace & Tate solves this problem by manufacturing and selling high-quality designer eyewear directly to customers.
Unlike more traditional optometrists and eyewear outlets, such as Specsavers, Ace & Tate's stores are modelled as bright, spacious boutiques. This appeals directly to fashion conscious customers, and has proven lucrative for the company so far. On top of this, the brand offers free eye tests, and as it cuts out unnecessary middlemen. Its glasses start at under £100, significantly less than other boutique eyewear brands.
The brand now operates in seven countries, and is looking to grow its operations considerably. The company will have to scale without endangering the sustainability of its product if it is to hold onto its already impressive following.
Steph
Company Specialist at Welcome to the Jungle
Jul 2020
$15.1m
EARLY VC
Mark de Lange
(CEO)Graduated with an MSc in Marketing from VU Amsterdam, and then founded Ace & Tate in 2012.
Camiel de Lange van Bergen
(VP Digital)Previously worked in Benelux Global Marketing Solutions at Facebook, and is currently also head of e-commerce at Heinken.