Ad Signal
Video management tools
- 21-100 employees
- B2B
- Artificial Intelligence
- Sustainability
- SaaS
- Video
- Automation
- Fully remote
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Company mission
We fix the messy, expensive problems in video that everyone else ignores. Ad Signal helps content-led teams & businesses reduce cost and waste by cleaning up video libraries, streamline (AI) processing, and protect revenue by verifying when ads are aired.
Our take
With products focused on video, image, and audio content, Ad Signal is utilising AI to help businesses manage their content. Their solutions help content creators find assets quicker, saving them time, as well as identifying duplicates and removing them. They can also apply metadata to content, helping to organise libraries of content and archives.
With large clients such as Sky and Clearcast, it’s clear they are solving a problem in the TV advertising industry.
Ad Signal also has a sustainability angle, claiming to reduce companies' carbon footprint by reducing their need for large data storage centers.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- 25 days holiday exc bank holidays
- Full remote company
- 3% employee pension
- Enhanced parental leave - 52 weeks paid including 6 weeks at full pay for both parents
- Flexible working
- Private health insurance through BUPA
- MacBook, monitor, keyboard and mouse provided
- £2,000 per year training budget
- Employee share options
- Meals for new parents - expense dinners for your first week of parenthood
Company values
- Honesty - We speak plainly and share the full picture, both internally and externally. That means telling the truth even when it’s uncomfortable, so that trust can be built on solid ground. Clients know we won’t oversell or overpromise. Colleagues know there’s no spin, no politics, and no fear in raising concerns.
- Loyalty - We back each other and our customers. That means stepping up when things get tough, not walking away. We act as true partners - not just vendors - and we take pride in shared wins.
- Tenacity - We go after the hard stuff and we don’t quit. Our own brand of agility means staying close to the challenge, adapting fast, and matching the tools or process to the task, not the other way around. It’s not about late nights or heroics. It’s about solving the unsolvable without compromise.
- Accountability - We take ownership of our work, our mistakes, and our improvements. There’s no blame culture here. When something goes wrong, we raise our hands, fix it fast, and share what we’ve learned. Problems don’t belong to individuals, they belong to the company, and we solve them together.
Funding (1 round)
May 2025
$4.1m
GROWTH EQUITY VC
Total funding: $4.1m
Leadership
Tom Dunning
(Co-Founder & CEO)Worked as a Developer in the broadcasters for many years. Founded Ad Signal to solve issues they had experienced in the industry.
Anson Kelly
(CTO)Anson has built and led multiple successful cross-functional teams, managing large, mission-critical datasets and applying his technical expertise to solve complex business challenges.
Mike Duffy
(Co-Founder)A highly experienced doer of technology, Mike brings 25 years of technology experience, including Media, Telecoms, Publishing and Industrial industries.
Colin Stonelake
(CFO)Colin has specialised in audit, finance, business transformation, and programme management throughout his 40-year career.
Sophie Bartlett
(COO)Sophie has 15+ years experience of optimising operations, building teams and the relevant processes that support sustainable growth and long-term success within a fast-paced environment.