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AdTheorent
AI and ML-driven data solutions for advertising and marketing
- 201-500 employees
- B2B
- Market research
- Machine Learning
- SaaS
- Data Analysis
- Hudson Square, New York, NY
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Company mission
To use its advanced machine learning platform and privacy-forward solutions to deliver real-world value for advertisers and marketers.
Our take
Data is invaluable for advertisers and marketers, providing them with information regarding customer locations, purchasing trends, and other datasets that can help facilitate personalized and effective advertisements. However, the amount of data analysis required to achieve such actionable insights is impossible to tackle as a human, preventing businesses from making the most out of today's data-driven digital era.
AdTheorent provides data science solutions driven by machine learning, helping advertisers and marketers to gain actionable insights from large quantities of data that would otherwise be too much to analyze. Through its algorithms, the company enables its clients to benefit from predictive targeting and geospatial intelligence, whilst maintaining a cookie-free privacy approach that does not rely on one-to-one advertising.
Whilst machine learning is currently popular within the data analytics sector, AdTheorent has approached it by openly addressing modern risks associated with data privacy. The company has also taken a unified approach to data storage, storing a large range of industry-specific data to facilitate personalized marketing campaigns. The company has seen considerable growth since its IPO and has received numerous tech, product, growth, and workplace awards.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- 20 PTO days, then in following years - 25 and 30 PTO days.
- Great health insurance through Oxford, low rates, 70% paid by the company
- Reimbursed gym memberships
- 20% Bonus potential for all employees
- Lots of time off and bonus/stealth days are given throughout the year, in addition to floating holidays to choose at your discretion!
Funding (2 rounds)
Sep 2013
$4m
SERIES A
Jan 2012
$1.2m
SEED
Total funding: $5.2m
Leadership
Jim Lawson
(CEO, not founder)Experience as Advisor for Interaction LLC from 2006 to 2016. Managing Partner of Mogility Capital since 2011.
Josh Walsh
(Co-founder)Project Manager for Catalyst Online from 2008 to 2009. Experience as Adjunct Professor of New York University.