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Adform

Integrated digital advertising platform

Adform logo
501-1000 employees
  • B2B
  • Artificial Intelligence
  • Enterprise
  • Marketing
  • SaaS
  • Advertising
  • Data Analysis
København K, København

Company mission

To enable seamless management of the whole campaign lifecycle.

37% female employees

Our take

Adform is a global, independent, and fully integrated advertising platform which enables seamless management of the whole advertising campaign lifecycle across all digital channels.

The company has recently released their ID Fusion solution. By giving marketers the means to deploy campaigns based on first-party IDs alongside third-party cookies, Adform are carefully establishing themselves as a leader in the identity space.

Adform have also made a number of strategic partnerships, most recently with Yieldmo and Ipsos MMA, enabling it to bolster its offerings and market competitiveness.

With over 2000 clients (supporting more than 25,000 accounts), and 8 regional data centres, Adform’s innovative, market leading AdTech solutions have it well set to see continued growth.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle

Benefits

  • Employee can get a loan to buy a public transport ticket for the whole year

Company values

  • PUT CLIENT VALUE IN FOCUS
  • BEHAVE WITH DECENCY
  • TAKE OWNERSHIP
  • CARE
  • ARE TEAM PLAYERS
  • ARE AMBITIOUS
  • STAND TALL

Funding (2 rounds)

Dec 2015

$22m

LATE VC

May 2014

$5.5m

SERIES B

Total funding: $27.5m

Leadership

Jakob Bak

(SVP & Director)

Former Management Consultant at The Boston Consulting Group, and Research Assistant at IMM.

Stefan Juricic

(SVP Product Operations)

Holds a Master's Degree in Engineering from the Technical University of Denmark.

Diversity, Equity & Inclusion at Adform

  • Adform promotes a diverse and inclusive environment around hiring and promotion. In this respect, Adform has a Gender Diversity Policy
  • In the Adtech industry there is in general a lack of diversity e.g. there is a significant lack of women in tech. Adform supports initiatives to change this long term – but this change might takes decades if not prioritized politically
  • Adform is recognized as a European diversity leader by the Financial Times (2022 and 2023)
  • Based on the feedback from +100,000 employees across 250 companies employing more than 250 employees
  • 37% of Adform’s leaders are female, which mirrors the organization. Female representation has significantly improved at every level, from board level to all management levels
  • Adform is commited to continue career development program with special focus on women renamed to: “Practice Makes Unperfect” with the goals are to strengthening personal development and branding
  • Adform is taking concrete actions to value Women in tech such as Women in Tech Barometer in Lithuania
  • The awareness of these aspects are an integral part of Adform’s Leadership Academy which is our basic leadership education for all leaders

Endorsements

All

Opportunities to learn (9)

Nice people (4)

Challenging work (3)

Supportive management (3)

Team energy (3)

Meaningful work (2)

Intelligent people (2)

Hard working team (2)

Great work is recognised (2)

Innovative product (2)

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