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Adwanted UK

Media tech and data company

Adwanted UK logo
21-100 employees
  • B2B
  • Digital Media
  • SaaS
  • Advertising
  • Data Analysis
London, UK

Company mission

To be the first point of call in the advertising industry for Tech and Information.

3% employee growth in 12 months

Our take

Adwanted UK is a leading provider of media tech, data, and thought leadership. With decades of experience, they are uniquely connected to the key players and deliver impressive reach and influence across the industry.

Adwanted UK was formed after Adwanted Group acquired Mediatel Group, a company that had dominated the British advertising and media technology market. This acquisition is part of Adwanted's plan to strengthen its foothold in the UK, part of a larger mission to provide the media industry with a global standard. Now, Adwanted is present in the three largest advertising markets in the world (the UK, USA, and France).

The company has developed products in industries such as radio, out of home, and events. This includes Mediatel Connected, the UK’s largest single source of media data used by agencies, media owners, brands and academic institutions.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • Up to 25 days holiday
  • Service related private medical cover
  • Cycle2Work scheme
  • Income protection
  • Employee Assistance Programme
  • Social committee and activities
  • 2 weeks work from anywhere

Company values

  • Teamwork: We will always work with a tremendous esprit de corps. We never forget behind every technology there are humans engineering the product and real customers using the product. As the company and the world becomes ever more complex we will look work closer together both internally, and externally with our customers and always with a sense of fun and joie de vivre
  • Trust: We never do anything that puts into peril the trust our customers have in us and we always trust and support our colleagues as experts in their own field
  • Tenacity: We are embedded with an entrepreneurial spirit always striving to find new opportunities to enhance our products and services to offer our clients better products tomorrow than today. By doing so we help ourselves grow as people and the company to grow into new areas

Funding (last 2 of 10 rounds)

Apr 2021

$15.8m

LATE VC

Sep 2019

$2.9m

SEED

Total funding: $24.6m

Leadership

Greg Grimmer

(CEO, not founder)

Previously Global COO at Fetch, Commercial Director at VEVO, partner at Hurrell, Moseley, Dawson, and Grimmer.

Diversity, Equity & Inclusion at Adwanted UK

  • At Adwanted, equal opportunity is our keystone and we believe that our differences are our strength! We are committed to cultural, ethnic, and social diversity within our teams, believing that everyone deserves fair treatment and equal opportunities, regardless of sexual orientation, gender identity, origin, religion or belief, marital status, pregnancy or maternity, age or disability.
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