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Applying mathematics and AI developed for identifying causes, treatments, and mortality during the pandemic to trace the results of marketing initiatives.
Alembic stands at the forefront of marketing attribution, employing contact tracing mathematics to tackle the longstanding challenge of measuring marketing effectiveness across diverse channels. Traditionally, this has been a daunting task for businesses, but Alembic promises a solution.
Through its advanced software, Alembic traces marketing campaigns to sales outcomes across various platforms, including TV, radio, podcasts, and social media. By analyzing a company's entire marketing ecosystem alongside sales data, Alembic uncovers crucial patterns, offering invaluable insights into which marketing strategies are proving successful and which are falling short.
With a recent Series A funding round, Alembic is poised for expansion, This influx of capital will enable the company to bolster its engineering team and diversify its product offerings. Additionally, backed by entertainment mogul Jeffrey Katzenberg, Alembic holds the promise of a transformative impact in the realm of marketing analytics.
Kirsty
Company Specialist at Welcome to the Jungle
Feb 2024
$14m
SERIES A
Oct 2021
$5.2m
EARLY VC
Tomás P.
(CEO)Previously worked in Senior Marketing roles at Cambium Networks and WP Engine. Also served as the Global CMO at Emarsys.
John A.
(CIO)Previously the Head of Information Security at Bolt and Team Lead of the Security Team at Twitter. They also have experience in Senior Engineering roles at eLine and Apple.