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To simplify marketing attribution by connecting data sets with advanced website performance monitoring tools.
Analytical problems plague metrics of online advertising. Ad blockers, cookie consent and privacy settings of customers and companies can lead to site performance inaccuracies, making it hard to grow and plan marketing campaigns. Alphix Solutions, a part of Fundamental Media, was founded to solve these problems, but has since grown into a suite of site performance metrics and activation tools as well.
The company’s mission to improve data accuracy in marketing is bolstered by site performance, insights and activation tools powered by AI. Its suite is scalable and flexible across a wide range of sectors and has won the company awards at the Financial Service Forum and Investment Marketing and Innovation Awards 2023.
With the foundational backing of award-winning marketing agency Fundamental Media, Alphix Solutions is in a strong position to grow its market share.
Kirsty
Company Specialist at Welcome to the Jungle
Oli Knight
(Director of Innovation)Also the Director of Innovation at Fundamental Media. Previously Head of UK Advertising at eBay, Solutions Consultant Director at Publicis Media and was a Global Programmatic Manager at the Financial Times.
Darren Plimmer
(Managing Director)Previously the Head of Media for EMEA at Fundamental Media, the COO at Engage4Life, was an Account SUpervisor at Maxus and was a Senior Account Manager at Capital City Media.