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Alto is on a mission to redefine the ridesharing experience for passengers, drivers, and employees alike.
The ride sharing and hailing market is a tough nut to crack given the domination of the likes of Uber and Lyft, but it’s not without room for improvement. Issues like rider safety, customer service, as well as subpar working conditions and pay have long affected some of the biggest brands in the space.
Alto is taking a different approach in a very ambitious attempt to disrupt the industry. Everything about the company’s branding signals premium, from the app interface to its fleet of luxury cars.
Alto is about more than just better service though – all its drivers are employed directly, vetted and professionally trained, while the company leases and ensures the safety of all of its cars (all of which it intends to be electric in the near future).
All of this makes Alto more expensive of course – certainly more so than other ride sharing upstarts Revel and Co-Op Ride. However, Alto seems to be putting a lot of focus on its B2B channel, which could prove very lucrative, particularly as the company expands its operations to Silicon Valley and other business hotspots.
Kirsty
Company Specialist at Welcome to the Jungle
Jun 2021
$45m
SERIES B
Jan 2019
$14.5m
SERIES A
Will Coleman
(CEO)Founded Alto after spending 10 years at McKinsey & Company, where they led the company's Air and Travel practice North America.
Boris Blanche
(Board Member)Former Procter & Gamble Business Leader and IRU (world road transport organisation) COO & Managing Director. Is on the Board of Directors at a number of transport & logistics organizations and VCs including Viaservice, Road Ventures, and Autonomy Partners.
Patrice Crisinel
(Board Member)Former IRU Investment Committee Member and Bestmile Board Member. Is Vice President of the Board and Chief Investment Officer at VIATRANS, Co-Founder and President at Road Ventures and a Partner in Autonomy Partners.