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Ampersand
User-facing integrations for SaaS products
- 1-20 employees
- B2B
- Internal tools
- Data Integration
- SoMa, San Francisco, CA
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Company mission
To usher in a future where data can flow freely between SaaS applications, where a new product "just works" with a company's existing SaaS stack.
Our take
Company systems of record are designed to be highly configurable to suit most business needs, but this flexibility comes at a price. When building a SaaS product, it can be difficult to connect to this vital data source, requiring a huge amount of developer time to make things line up. Even then, it can be difficult to scale or change anything without a lot of work.
In contrast to the plethora of companies that solve data connectivity issues with APIs, Ampersand's solution is to offer a platform that lets engineers directly add user-facing integrations to their apps. It also bucks the low- and no-code trend, believing that control, flexibility and granularity are more important to skilled engineers than simplfication offered by competitors.
Its approach has drawn interest from investors, who have invested a significant amount in a recent seed round led by Matrix Partners. This funding will be used to round out Ampersand's founding team and to develop its platform with a view to monetisation in the near future. Ampersand's goal of replacing APIs as the connective layer between customer-facing SaaS apps and a company's system of record is ambitious, but it's off to a very strong start.
Freddie
Company Specialist at Welcome to the Jungle
Funding (1 round)
Apr 2023
$4.7m
SEED
Total funding: $4.7m
This company has top investors
Leadership
Lauren Long
(Co-founder & CTO)Before co-founding Ampersand was a Software Engineer at Shortwave and a Technical Engineer for Google. Previously co-founded Boxit.
Ayan Barua
(Co-founder)Was VP of Engineering at G2. Before that, was Co-founder & CTO of Siftery and Credii.