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Andie
Luxury women's swimwear
- 21-100 employees
- B2C
- Retail
- Fashion
- Consumer Goods
- Garment District, New York, NY
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Company mission
To make swimsuit shopping a breeze with stylish staples engineered for modern life.
Our take
In recent years there has been a consumer shift to online shopping, and the result is that consumers are less likely to try clothes on before purchase. This has created difficulty, particularly with the online purchasing of swimwear where it is tough to gauge sizing online.
Andie Swim makes one-piece swimsuits that are tailor made to fit all body-types whilst aiming towards affordability, quality and eco-friendliness. The direct-to-customer startup aims to resolve concerns during purchase by offering a digital fitting room service and a 'digital fit quiz'. The company claims that this has resulted in customers ordering 3 to 6 times in a year.
Andie has expanded outside of its original niche in one-piece swimsuits and into other swimwear such as bikinis. Further, the startup has made strategic moves such as launching a collection with celebrity Demi Moore, as well as pushing its loyalty rewards program to ensure it builds up a returning clientele.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- Vision and Dental
- HSA & FSA plans
- 401(k)
- Pre-tax commuter benefits for parking and transit
- Marketplace for discounts on many health-related goods and services, entertainment, wellness, travel and much more
- Access to free EAP counseling and referrals
- Competitive paid parental leave policy
- Work from home opportunities
- Health insurance
Funding (last 2 of 3 rounds)
Dec 2021
$18.5m
SERIES B
Oct 2020
$6.5m
SERIES A
Total funding: $27m
Leadership
Melanie Travis
(Founder & CEO)Worked in film and TV from 2009 to 2012, before taking a Merchant Support role at Foursquare. Joined Kickstarter as a Marketing and Outreach Coordinator in 2013. Moved to Bark & Co., acting as its Director of Brand Experience. Founded Andie in 2016.