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To make financial advice accessible to everyone and cover easier to buy.
25% female employees
0% employee growth in 12 months
There is a gap in the number of people who have protective insurance in the UK; only half of people with mortgages have a life insurance policy in place. Traditionally these insurance policies have been targeted at those with high levels of wealth, and recommended by financial advisers. There is no online platform that provides personalised advice, and Anorak aims to fill this space by acting as an independent broker.
The company believes that protective insurance likely requires an omnichannel approach. A customer should be able to start online and speak to an advisor offline. Anorak educates people on matters regarding insurance and focus on the right cover for each person. Its personalisation and focus on the customer is what sets it apart.
Anorak ultimately wants to make financial advice easy and accessible for everyone. It continues to invest into its platform to ensure that it is optimised to provide this service.
Steph
Company Specialist at Welcome to the Jungle
Jun 2021
$6.4m
EARLY VC
Nov 2018
$6.4m
SERIES A
This company has top investors
David Vanek
(CEO)CFO at Made.com. Founded Bon-prive.com (French daily deals). Previously a VP in investment banking at JP Morgan.
Vincent Durnez
(CTO)Founded Fluo.com (B2C insurance service). Previously Chief Architect at AXA and CTO for Prima Solutions.