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AppFollow

App review management platform

AppFollow logo
21-100 employees
  • B2B
  • Marketing
  • Analytics
  • SaaS
  • eCommerce
Kluuvi, Helsinki, Uusimaa

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Company mission

To help teams working on mobile apps to turn insights from reviews into new product experiences that users love.

-12% employee growth in 12 months

Our take

The flood of new apps for practical, social, and recreational use has generated intense competition between companies, an enhanced focus on customer retention, and contradictorily, less time for teams to follow up on customer complaints. AppFollow is an App Review Management platform that saves money and time for companies that want to analyse and respond to comments on their product’s app store.

Implementing tools that boost organic growth and customer reach, integrate analytical processes, and monitor where app performance needs improvement, AppFollow’s clients include HubSpot and Lyft as well as more than 70,000 other leading mobile app companies. AppFollow doesn’t scrimp on its database either, leveraging 2.4 million reviews from App Store and 14 million from Google Play for their database.

The company has devised a unique and expansive treasure trove of marketing and market research tools for its clients. With a huge boom over 2020 and 2021, a time when app downloads were at their highest, AppFollow is now moving into a new stage of growth post-pandemic and must focus on customer retention at a time when app usage has been decreasing.

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Freddie

Company Specialist at Welcome to the Jungle

Benefits

  • We’re happy to provide you with dedicated support and fast-track your onboarding, to give you the tools you need to be successfull
  • Full-time remote job. Though you’re always welcome to spend time with us in our office in Helsinki
  • 25 working days of paid holiday annually (i.e. 5 full weeks) as per AppFollow policy and Sick leave. By prior agreement, you can have days off for special occasions, we are flexible here
  • Generous social benefits package including health insurance, home office moderation bonus, and many more
  • Stock options bonus according to the employee stock ownership plan
  • Paid Corporate Meet-ups. We get together twice a year at various locations ( Helsinki, Riga etc.) to work and spend time together offline. We bear all the travel costs for your accommodation, flights, lodging, and other business travel expenses
  • We cover your professional education costs, including language lessons
  • We compensate 250 euros for your home office and cover monthly Internet and mobile services costs
  • You’ll have executive-level visibility into how the company is run and performing

Funding (last 2 of 6 rounds)

Oct 2020

$4.8m

SERIES A

Sep 2019

$1.2m

SEED

Total funding: $7m

Leadership

Pavel Vlasov

(CTO)

Previously Software Engineer at Ostrovok.ru and Acronis.

Eugene Kruglov

(COO)

Currently Angel Investor at Fathom. Previously Co-Founder and CEO at MobiGear and Head of B2C Marketing at Buongiorno.

Anatoly Sharifulin

(CEO)

Previously Head of Mobile Ostrovok.ru and CTO at TochkaK.