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Applied Equity Partners
Privately held investment firm
- 1-20 employees
- B2B
- Investing
- Venture Capital
- Canary Wharf, London, UK
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Company mission
Applied Equity Partners' mission is to acquire and operate small to medium-sized UK companies with the objective of developing long-term growth and sustainable competitive advantage.
Our take
Applied Equity Partners acquires and operates profitable SMEs that have the potential to scale. Unlike private equity or corporate buyers, it doesn't consolidate the business into a larger company or portfolio, but continues businesses' legacies by leading daily operations and creating long-term growth.
They offer an exit route for business owners who are ready to capitalise on the success of their business. Their approach allows for owner-operators to retire, whilst the business and legacy remain independent, which benefits stakeholders.
The company is well backed by a number of successful entrepreneurs, private investors and seasoned executives.
Kirsty
Company Specialist at Welcome to the Jungle
Leadership
Frederik de Coninck-Smith
(Managing Director)Former management consultant at Bain & Co, specialising in private equity, technology and consumer products. Led agile and digital transformation, new market entry, and sales excellence projects for FTSE 250 companies in the UK.
Steffen Melgaard
(Managing Director)Spent recent years as an investment professional and board member. Experience as an Investment Director at IK Investment Partners, Non-Executive Director of Member of TeleComputing / Visolit and Non-Executive Director Hansen Protection.