Apricity

Apricity provides AI-driven at-home fertility clinic services, allowing customers to access video consultations, blood tests, scans, and semen analysis from their home, combined with just two in-person clinic visits. The company also leverages AI to improve the accuracy of tests and provide predictive analysis, whilst also offering a mobile application that combines notification reminders, guidance, and tests to support users throughout the process.

Whilst the company still faces competition from traditional fertility clinics, Apricity has smartly leveraged AI to improve the success of its treatments, whilst making them as comfortable as possible through at-home delivery. The services provided by the company are targeted toward everyone regardless of gender, with services including FET packages, IVF for lesbian couples, sperm and embryo freezing, and egg donation matching.