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Aprimo
Digital asset management
- 201-500 employees
- B2B
- Enterprise
- Marketing
- SaaS
- Automation
- Cloud Computing
- Chicago Loop, Chicago, IL
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Company mission
To enable enterprises to optimize their brand experiences and the resources they use to deliver them.
Our take
Pioneer of the marketing resource and digital asset management (DAM) space, Aprimo supports the full content performance lifecycle with its AI-powered, content automation solution. The company’s purpose-built software empowers marketing teams to efficiently collaborate and execute their strategies to drive business outcomes and unlock new user channels.
Utilized by major companies across a range of industries (including AT&T, AARP, Splunk, and more), the company’s flexible and scalable content operations platform enables businesses to optimize the management of their digital assets, workflows, and marketing budgets with a fully customized suite of product and integration solutions.
The company has consistently delivered new capabilities and, following a brand refresh in early 2022, its ever-evolving, best-in-class management and analytics platform has Aprimo well set to see accelerated growth as it powers the efforts of modern marketing teams around the globe.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- Remote Work Opportunities
Company values
- Customer Success
- Innovation
- Integrity
- Passion
- Responsibility
Funding (last 2 of 6 rounds)
May 2008
$15m
SERIES B
Jan 2006
$13.5m
SERIES A
Total funding: $89m
Leadership
Erik Huddleston
(CEO, not founder)Founded BetweenMarkets. Former CEO at TrendKite, and President at Cision. Current Board Member at Quantified Communications, Mercury Fund, and Adthena.