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Aradena
Play and earn PvP blockchain game
- 1-20 employees
- B2C
- Cryptocurrency
- Gaming
- Blockchain
- eCommerce
- Milton Keynes, UK
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Company mission
To bridge the gap between traditional and blockchain gaming.
Our take
Blockchain gaming is being touted across the industry as the future of gaming - but it’s going through something of a teething period. One key issue is the emergent play-to-earn model, which has led to the chequered rise of gaming as an income stream that can be leveraged by scammers - rather than, well, a source of entertainment. What we’re seeing now, however, is the rise of play-and-earn games, and Aradena is one of its new contributors.
Aradena is a new PvP blockchain game in development, slated for full launch in autumn 2022. Nevertheless, it’s gaining traction already - its first genesis of 8,000 NFTs took just 13 minutes to sell out, and it’s attracted pre-seed funding from blockchain investor Animoca Brands.
The idea is to ensure that earning is an additional benefit, rather than the key incentive, to gaming. To that end, Aradena’s diverse spread of quests and characters is an improvement on the more one-track games we’ve seen coming out of the blockchain space. Whilst its success remains to be seen upon launch, it’s a promising addition to the new wave of token-based games.
Steph
Company Specialist at Welcome to the Jungle
Leadership
Liam Bacon
(CEO)After completing an MSc in entrepreneurship at UCL, co-founded The Keeping Up Project - a platform to help with youth professional development.
Thomas West
(Chief Creative & Culture Officer)Completed an MEng at the University of Leeds, then moved on to work as a design manager with Innova Care Concepts.
Jacob Horgan
(CTO/CPO)Previously worked as an industrial electrician, then an electrical project engineer at MD Controls. Subsequently served as a founding director at Zeon Technologies, and then CTO at The Keeping Up Project.