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To empower people to take ownership of their health.
The health and wellness market is growing exponentially, with rising concern over personal health from consumers across demographics. But many offerings, particularly in the field of nutrition, can be difficult to implement into daily routines or come with middling scientific backing. Athletic Green supplies health supplements that are NSF certified for sport, follow the latest in nutrition science, and require only a dose per day.
Athletic Green’s foundational nutrition drink, AG1 combines 75 vitamins, minerals, and whole-food sourced nutrients in one daily serving, and boasts improvements to gut health, immunity, energy level, and post-exercise recovery – filling nutrient gaps in a way that is convenient for day-to-day use. Aligning with its belief that nutrition is a human right, the company partners with charities such as No Kid Hungry, as well as actively and visibly acting to operate sustainably.
Athletic Greens raised significant funding in 2022 that is helping to grow its subscriber base and solidify its presence as a global nutrition brand. It is achieving this through increased distribution, continued scientific research and new product launches. In 2023, Athletic Greens was awarded the Outstanding Emerging Business Award at the HUman Insights Summit, reflecting its work for self improvement through customer feedback.
Kirsty
Company Specialist at Welcome to the Jungle
Jan 2022
$115m
LATE VC
Chris Ashenden
(CEO)Founder and Chairman of Da Alegria (Give Joy) Foundation.