Aurora

AURORA is a new digital lifestyle product designed to revolutionize the trillion-dollar luxury lifestyle space. It aims to help high-performance individuals and families optimize their time, access, experience, and wellness through a proactive and connected personal lifestyle agent, surpassing traditional concierge and assistant services.

• Engage the future, now Our customers are from the new age, like us. They expect the services they interact with to be as forward thinking and aspirational as them. So, we need to constantly push the boundaries of the present and build for the future. Why? We are displeased with the world as it is. We actively and creatively think about how the future looks and feels, then make it so. We are bullish on and passionate about what technology can deliver.
• Be courageous Aristotle said that “Courage is the formative virtue”. The reason for this is that anyone can talk about integrity and put the word up on the wall. But do you have integrity when telling the truth could mean losing your job? Or your relationship? Or asking for the true “why” in a decision? To do so requires courage. The nature of building a business, especially one that has little precedent in the context of how we wish to build it, means that courage is a key requirement. Courage is what makes us take the risk and confront the potential of failure, so that we may also dance with success. Courage means speaking truth to power, which only makes our organisation stronger. Feedback is one of life’s most precious gifts, and the only feedback worth receiving requires courage to deliver.
• Optimise for upside Teams spend too long protecting against downside. But while loss is effectively limited to 1x, upside is unlimited. For too long, products have been reactive, defensive and confined. Not ours. We are playing to win. Thus, as we believe time is our most precious asset, we see the biggest loss as not building towards the grandest goal. We encouragingly push ourselves and others to seek the largest potential in our work, and to thoughtfully and productively navigate the most effective route to it.
• Know the user Becoming a truly trusted advisor is a pinnacle of achievement in any domain. To reach this, we go further than walking a mile in shoes, or asking 5 whys. We are so curious to conceptualise true objectives, pressures, preferences and habits that we’ll stop at nothing to properly understand them. This means we must be closer to the user than ever before. In some cases, personally aspiring to their ambitions and achievements, living them, and then surpassing them.

Total funding: $0.6m