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To use the psychology and design that video games utilize to make workouts habit-forming, confidence building, immersive and ultimately fun.
The fitness industry is worth billions, and at-home fitness represents a growing portion of this lucrative market. With the growing popularity of at-home machines, Aviron delivers its take on connected workouts with an interactive, gamified rowing machine.
Staying motivated is key to building a workout habit, but many individuals struggle with this aspect when they are exercising at home. Aviron combats this with a multitude of interactive experiences from coaching sessions to streaming options, single-player games and peer to peer challenge modes. Created by game developers, it focuses on making and keeping the workout exciting through its multi layered fun-creating features.
With the huge growth in the industry and good funding at its back, Aviron has been expanding to meet at-home fitness demands, whilst competing with the likes of Peloton. It hopes that its unique, game-central approach will help it stand out in the market, as it looks to expand its already large range of entertainment features.
Steph
Company Specialist at Welcome to the Jungle
Feb 2022
$18.5m
EARLY VC
Aug 2021
$4.5m
EARLY VC
This company has top investors
Andy Hoang
(CEO)Spent 5 years at i3 International, in positions such as National and Regional Sales Manager, Director of Corporate Development and Strategy, and COO.