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BOL Foods
Vegan, ethical and natural food brand
- 21-100 employees
- B2C
- Retail
- Sustainability
- Food
- Consumer Goods
- Paddington, London, UK
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Company mission
BOL's mission is to make it easy for everyone to enjoy eating more plants.
38% employee growth in 12 months
Our take
BOL is a company committed to its ethical goals. Despite the blow to sales of removing meat and fish from their range, it went ahead with also removing dairy products, and the entirety of BOL's range is now 100% plant-based. Even with the ingredients shake-up, it still maintained impressive sales, doubling to £10 million in 2019, with an aim to hit £50 million by 2024. In keeping with its mission of sustainability, its packaging is also fully recyclable.
BOL’s range is currently stocked by Tesco, Sainsbury’s, Waitrose and Ocado, among others. Furthermore, it has branched into the coffee shop market, and is now available at Costa. Among their various investors, BOL are notably backed by the Innocent founders Richard Reed, Adam Balon and Jon Wright, through their start-up fund JamJar Investments.
To develop delicious food, BOL worked with some of the best in the business, including Ian Marber ("The Food Doctor"), Tastemaker Alex Emerson-White and renowned cookbook author Meera Sodha.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Bonus scheme
- Annual company holiday
- First class workspace - think ping pong, free beer taps and rooftop patio
- Stocked fridges
- Apple Macbook and all the gear you need for your role
- Bonus Scheme - up to 20%
- 25 days holiday (excl. bank holidays)
- Work from home opportunities
- Health insurance
Company values
- Plant-based - We promise meat, fish or dairy will never be included in any BOL recipe moving forward. Our recipes will always avoid artificial additives, preservatives, colourings or nasties
- Awesome taste - We promise our globally inspired food will always deliver a taste sensation. Our chefs and nutritionists strive tirelessly to strike the perfect balance between nutritious and delicious in every BOL we create
- Always care - We promise to do business responsibly, respecting both people and the planet. We are actively executing initiatives to reduce our carbon footprint and will continue to positively disrupt some of the ‘norms’ across the food industry
- Give back - We promise to keep supporting those less fortunate than us. This has been part of the BOL DNA since our launch in 2015, when we donated 100% of our first-year profits to Action Against Hunger. We also work with some incredible local food charities, donating 1000’s of meals each year
- Always improve - We promise to tirelessly work on improving and never slow-down. Every day we look for innovative and creative ways to evolve. We live by the grandpa test: success to us means looking back on our decisions with pride
Leadership
Paul Brown
(CEO)Spent 14 years working at Innocent, eventually becoming the GM before founding BOL foods.