See other companies on Welcome to the Jungle
Bagboard
Sustainability-conscious shopping platform
- 1-20 employees
- B2C
- Retail
- Marketplace
- Sustainability
- Marketing
- Advertising
- Social Impact
- eCommerce
- Waterloo, London, UK
Jump to section
Company mission
Bagboard's mission is to make it easy for you to shop and spend on sustainable brands.
45% female employees
Our take
It is predicted that the advertising industry will soon be worth a record £30 billion, but rarely does advertising directly benefit its consumers or the planet. Ethically promoting sustainable brands is riddled with difficulty as using leaflets and posters which aren’t necessarily going to be recycled is a decision that low-waste businesses don’t take lightly. Bagboard wants to solve this through its eco-friendly paper bags featuring marketing campaigns of sustainable brands, and its consumer reward system.
Each water-resistant, reusable, paper smart bag showcases an advert for a brand which holds sustainability at its core, alongside a QR code which can be scanned in the Bagboard app. Before leaving the house, users can scan the barcode to start earning a new digital currency branded ‘conscious coins’ to spend on the eco-friendly brands that users help to advertise by simply walking around with the bag on show.
It replaces single-use plastic bags in more than 2,000 local stores across London, with a total plastic bag offset so far of over 300,000. Through Bagboard’s partnership with the Plastic Bank Foundation, each time a smart bag is reused, a portion of the advertising revenue is used to fund ocean plastic clean up.
Bagboard is a first-of-its-kind solution. It features brands such as Brushd, _faace and Extract Coffee Roasters. The company is well-placed to capitalise on an untapped market in a society where sustainable living is at the forefront of people's minds.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Share scheme
- Opportunities to attend panels, talks and networking events
- Flexible working
- 28 days holiday (excl. bank holidays)
- Work from home opportunities
- Lots of learning and development opportunities
- Southwark-based offices with weekly socials (or team chats and quizzes over Zoom)
Company values
- Innovating change
- Readdressing balance
- Embracing transparency and accountability
- The good in people
- Power of collective action
Funding (last 2 of 5 rounds)
Aug 2020
$0.8m
SEED
Aug 2019
$1m
SEED
Total funding: $3.9m
This company has top investors
Leadership
Benjamin Ayres
(Co-CEO)Former Credit Trader at Credit Suisse and Morgan Stanley.
Ashleigh Bishop
(Co-CEO)Former Senior Account Manager at McCann London, an advertising agency.
Charlie Ayres
(COO)Former Account Manager at AltAsset. Before that, he was an Operations Coordinator at Canny Media.