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To provide digital advertisers with powerful automated digital media management, so they can focus on growth.
The landscape of advertisement has changed dramatically over the years, with campaigners now needing to deliver video advertisements quickly and efficiently across a vast range of digital platforms. This is easier said than done, however, with the range of existing advertisement management platforms being slow, segmented, and antiquated.
Basis Technologies provides a digital marketing platform that allows users to manage advertisement campaigns across a variety of digital platforms. The demand-side platform provides a variety of automated tools that facilitate publishing quick and large-scale changes to campaigns, in addition to providing analytical insights and other innovative assistance tools.
Whilst other DSPs are providing digital marketing tools for advertisement management, Basis Technologies stands out by providing an all-in-one, fully unified platform. By covering all the bases, the company claims to be the first single sign-on media automation platform that can deliver to the variety of channels and vendors required in modernized advertising.
Freddie
Company Specialist at Welcome to the Jungle
May 2015
$30m
SERIES B
Dec 2010
$22.5m
SERIES A
Shawn Riegsecker
(CEO)Started their career as Director of Akron Beacon Journal, before VP roles at cleveland.com and Everstream Solutions. They founded Centro (which later became Basis Technologies) in 2001, where they have served as CEO since alongside being a Board Member of the Metropolitan Planning Council and Chairman of Unite America.