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To make the most comfortable footwear possible.
Baudoin and Lange is an emerging English shoe brand. The company was founded by Allan Baudoin (former Apple executive) and Bo van Langeveld (former racing car driver).
The company's collections are all designed by Baudoin in his London atelier, while all the shoes are handcrafted using age-old techniques in European ateliers. Moreover, all the collections are influenced by the spirit of the Left Bank of Paris where Baudoin grew up - according to him, his ideal customer is a person interested in elegance and luxury, but also someone who appreciates an elevated, minimalistic design.
Baudoin and Lange is currently focused on finding ways to appeal to new audiences. As part of this initiative, Baudoin and Lange is working on creating a new collection designed for traveling and exploring in order to appeal to potential customers whose wardrobes are smart casual.
Freddie
Company Specialist at Welcome to the Jungle
Allan Baudoin
(Creative & Product Director)Previously Business Strategy Analyst - EMEA at Apple for 1 year and Marketing & Acquisition Manager UK & Ireland at Gameloft also for 1 year.
Bo van Langeveld
(CEO)Previously Private Equity Analyst at Macquarie Group for 1 year and Sales & Trading Intern at ABN AMRO Bank N.V. for 7 months.