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BeReal

Spontaneous photo sharing app

BeReal logo
21-100 employees
  • B2C
  • Lifestyle
  • Social Media
Saint-Merri, Paris, IDF

Company mission

To create a new and unique way to discover who your friends really are in their daily life.

Top investors

-18% employee growth in 12 months

Our take

For years, much of our social media usage has been about curating and sharing images with "followers", many of whom may be strangers. BeReal's founders set out to disrupt this status quo by creating an app that focuses on meaningful interaction and spontaneity.

BeReal is one of a wave of social apps, including Poparazzi and NewNew, seeking to turn social media into a more natural and collaborative space. Every day, BeReal assigns its users a two-minute time-slot to upload a picture, encouraging them to display a more spontaneous snapshot of their day. Friends can respond to the image with comments or photos, but the app has done away with other classic social app features such as filters, follower counts and "likes".

Although competitors were quick to attempt to mimic BeReal's experience, its several million strong user base suggests that consumers are more interested in the original. The company has raised significant funds to further operations and development, and for now seems set on a promising road to further popularity and success.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • Full flexibility: full remote, partial or in office as long as you’re available on CEST time
  • Company set up Pension
  • Generous vacation (everyone needs meaningful time off)
  • 100% health coverage for you, and equal parental leave policy
  • Anything that can help you grow in your role or beyond, it's on us
  • Pick your work material - whatever supports you to do your best work
  • Competitive compensation and equity for full time employees (we want you to have ownership in the business)

Company values

  • Authenticity
  • Extreme Ownership
  • Transparency

Funding (2 rounds)

May 2022

$60m

SERIES B

Jun 2021

$30m

SERIES A

Total funding: $90m

This company has top investors

Leadership

Alexis Barreyat

(Co-Founder & CEO)

Studied at 42 born2code, before working in Media Production at GoPro. Also worked as a Video Producer at Worm.

Kévin Perreau

(Co-Founder)

Studied Digital Technology at 42, and then joined the French DGA, specialising in working with electronic and video equipment for the military. Was Head of Digital Projects at Opteamis.

Office