Beauty Pie

Luxury beauty buyers' club

Beauty Pie logo
501-1000 employees
  • B2C
  • Retail
  • Lifestyle
  • Beauty
Mayfair, London, UK

Company mission

To give everyone access to the very best in beauty.

Top investors

72% female employees

50% employee growth in 12 months

Our take

Dubbed as the ‘Netflix for make-up’, the industry-disruptive Beauty Pie provides subscription-based access to discounted cosmetic products including make-up, skincare, candles and perfume. Since its unveiling in Vogue magazine in 2017, Beauty Pie has gone on to be very successful with tens of thousands of members.

Through her experience in the beauty industry, founder Marcia Kilgore felt uncomfortable with selling cosmetic products for vastly marked-up prices within traditional retailers. Beauty Pie was created to challenge that old-school model by offering members access to luxury beauty products at fairer prices. By paying a monthly subscription, members unlock lower prices, with a spending limit in place to keep things fair for everyone.

The USP of Beauty Pie is its transparent pricing, with its members knowing exactly what their money is paying for. Members pay for the factory costs, materials and testing for products. Beauty Pie achieves the lower prices by cutting out the middleman and bypassing costs such as celebrity endorsements and brick and mortar stores, saving on expenses which are ordinarily passed along to consumers.

There has been a growing appetite for affordable quality cosmetic products as can be seen by the popularity of brands such as The Ordinary for skin care and Revolution for make up. But Beauty Pie offers a wider range of products that can better adapt to customers purchasing habits. It is also somewhat less utilitarian in its approach than its competitors, providing a luxury, boutique experience for its members despite the lower price tag.

Steph headshot

Steph

Company Specialist at Welcome to the Jungle

Benefits

  • Free Membership to Beauty Pie + discount off our products
  • 25 days holiday & your birthday off / 22 vacation days for the US team
  • Flexible bank holidays
  • Equal leave for all new parents regardless of gender or personal circumstances
  • Private Medical Insurance
  • Menopause support
  • £2,500 / $2,500 to spend on your fertility journey after 2 years service
  • 10 therapy sessions through AXA PPP

Funding (last 2 of 3 rounds)

Sep 2021

$100m

SERIES B

Nov 2020

$39.8m

SERIES A

Total funding: $201.7m

This company has top investors

Leadership

Founded Bliss Spa in New York in 1996, credited with kicking off the craze in luxury facials. They have since gone on to found another four incredibly successful companies, Soap and Glory, FitFlop, Soaper Duper and most recently Beauty Pie.

Kevin joined the Beauty Pie team in 2023 as CEO. Prior to this, they spent nearly 5 years at Peloton Interactive as a Managing Director and CCO.