See other companies on Welcome to the Jungle
Beauty Pie
Luxury beauty buyers' club
- 201-500 employees
- B2C
- Retail
- Lifestyle
- Beauty
- Mayfair, London, UK
Jump to section
Company mission
To inspire and empower people all over the world to get more out of life (starting with their vitamins or their moisturiser).
Our take
Dubbed as the ‘Netflix for make-up’, the industry-disruptive Beauty Pie provides subscription-based access to discounted cosmetic products including make-up, skincare, candles and perfume. Since its unveiling in Vogue magazine in 2017, Beauty Pie has gone on to be very successful with tens of thousands of members.
Through her experience in the beauty industry, founder Marcia Kilgore felt uncomfortable with selling cosmetic products for vastly marked-up prices within traditional retailers. Beauty Pie was founded to challenge this status quo. Members purchase a subscription for access to lower-priced products. With each membership comes a spending limit, to ensure fair access to all members.
The USP of Beauty Pie is its transparent pricing, with its members knowing exactly what their money is paying for. Members pay for the factory costs, materials and testing for products. Beauty Pie achieves the lower prices by cutting out the middleman and bypassing costs such as celebrity endorsements and brick and mortar stores, saving on expenses which are ordinarily passed along to consumers.
There has been a growing appetite for affordable quality cosmetic products as can be seen by the popularity of brands such as The Ordinary for skin care and Revolution for make up. But Beauty Pie offers a wider range of products that can better adapt to customers purchasing habits. It is also somewhat less utilitarian in its approach than its competitors, providing a luxury, boutique experience for its members despite the lower price tag.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- £2,500 / $2,500 to spend on your fertility journey after 2 years service 👶
- Free Membership to Beauty Pie & 20% off products 💄
- A piece of the Pie with Share options 🥧
- Private Medical Insurance ⛑
- Contributory Pension Scheme (UK) 401k Scheme (US) 💰
- Life Assurance at 2 x annual salary 🙏
- Regular social events 🎯
- An allowance to set up your home office 🖥
- 25 days holiday (UK) 22 days holiday (US) 🏝
- Your birthday off 🎂
- Flexible bank holidays (You choose them!) ⏰
- 60 days work from anywhere worldwide 🌍
- Access to mental health support through Spill 🧠
Company values
- Bring Your ‘A’ Game - take ownership & accountability, make shit happen, grow, support, evolve, invent, be open minded
- Be Intelligently Rebellious - challenge the status quo, push boundaries, embrace change and think big
- Be Customer Obsessed - listen & learn, take ownership, act fast, be humble & empathetic, build & keep trust, be grateful for feedback
- It’s All For One (& One For All) - take advantage of collective intelligence, act with integrity, support & challenge, embrace individuality, do right by our company, our members, our colleagues & our environment
Funding (last 2 of 3 rounds)
Sep 2021
$100m
SERIES B
Nov 2020
$38.2m
SERIES A
Total funding: $200.1m
This company has top investors
Leadership
Marcia Kilgore
(Founder)Founded Bliss Spa in New York in 1996, credited with kicking off the craze in luxury facials. They have since gone on to found another four incredibly successful companies, Soap and Glory, FitFlop, Soaper Duper and most recently Beauty Pie.
Diversity, Equity & Inclusion at Beauty Pie
- The whole reason for BEAUTY PIE is that every single one of us deserves more of the good stuff - and that no one should feel excluded, ignored or cheated out of getting it (even if getting ‘more’ starts with the price of an amazing moisturizer). So as a business that’s based on fairness and self-worth, our commitment to inclusivity runs through the heart of everything we do. We believe that innovation and creativity come from having a diverse workforce, and are committed to building teams with unique identities, from different backgrounds and with individual perspectives. Our work environment nurtures opportunities for all. We are devoted to fostering inclusion, diversity and to eliminating discrimination in every circumstance, amongst our employees, but also with everyone else we engage with, from our recruitment and supply chain partners, collaborators, influencers and, of course, our members. We believe that everyone deserves a bigger piece of the BEAUTY PIE. Join us and be a part of the revolution!
- D&I Stats as of FY 2023: 72% female | 46% female in the Tech team | 39% from ethnic minority backgrounds
- FY 2024 Goals: 40% male | 50% female in the Tech team | 45% from ethnic minority backgrounds
Articles
Endorsements
All
Great work is recognised (1)
Perks (1)
Focus on employee wellbeing (1)
The employee perks at Beauty Pie are great and the team are well looked after. Last year I took advantage of the 60 days work from anywhere perk and team members get a surprise anniversary treat every year!
People, HR, Recruitment
Perks
Jun 2023
The company is very generous in supporting your physical and mental wellbeing. We each have a revival day to use to unwind, mental health days and support to Spill Mental Health and private healthcare through AXA health
People, HR, Recruitment
Focus on employee wellbeing
Jun 2023
At Beauty Pie, great work is celebrated. We have monthly company all hands where values champions are nominated and celebrated for their work that month and we have bi-annual performance windows with continuous feedback and opportunities for promotions.
People, HR, Recruitment
Great work is recognised
Jun 2023
