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Beautycounter
Natural, safer beauty and skincare products
- 1001+ employees
- B2C
- Retail
- Consumer Goods
- D2C
- Beauty
- eCommerce
- Santa Monica, CA
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Company mission
To get safer products into the hands of everyone.
-2% employee growth in 12 months
Our take
Beautycounter is a 'clean beauty' cosmetics business with a focus on the safety of the products it sells, strictly avoiding any harmful chemicals in it's line. The business has assembled a 'Never List' containing over 1,500 harmful ingredients that it claims will never make it into its products.
Operating a direct-to-consumer model, Beautycounter utilises a variety of selling methods, leveraging its own e-commerce platform, products in stores, and over 55,000 independent sellers. It's a competitive space, with brands like Lawless, Honest Beauty (who also have a 'No List') and Pacifica offering similar services in the D2C space.
In 2021, private equity firm Carlyle Group bought a majority stake in Beautycounter and the business is now valued at over $1 billion. While clean beauty was a little-known concept when the company was founded, it’s now an area that’s increasingly popular with the public and so Beautycounter continues to grow at speed.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Amazing Product Discounts
- Comprehensive Medical, Dental and Vision Benefits
- Unlimited PTO (Full-time Exempt)
- Flex Fridays All Year Round
- 401k Plan with 100% Match
- Mental Wellness Support
Company values
- Transparent
- Forward-thinking
- Respectful
- Determined
- Real
Funding (2 rounds)
Mar 2018
$65m
SERIES B
Dec 2014
$21.3m
SERIES A
Total funding: $86.3m
Leadership
Marc Rey
(CEO)Previously CEO at Shiseido, President at Coty and YSL Beaute, Giorgio Armani & Ralph Lauren Beauty.