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Beautylish

Ecommerce platform for beauty

Beautylish logo
101-200 employees
  • B2C
  • Retail
  • B2B
  • Logistics
  • Beauty
Financial District, San Francisco, CA

Company mission

To reinvent the makeup counter for the internet.

Top investors

75% female employees

-6% employee growth in 12 months

Our take

The vast majority of people will test makeup in-store and purchase it online, but the unique angle that Beautylish has taken presents an opportunity for consumers to discover and purchase products in the same space. Furthermore, the company also stands out by providing flexible and interest-free payment programs, an unusual feature for a cosmetic digital marketplace.

Beautylish runs an online social marketplace that specializes in the reviewing, discussion, and sale of cosmetic products. As opposed to simply selling makeup, the online marketplace provides tips for use, formula discussion, and other information to enhance the user experience, in addition to hosting an active userbase that reviews each and every product.

The cosmetics industry thrives on socializing and sharing the latest makeup tips and products, yet online marketplaces do not reflect this. Instead, online makeup discussion has so far existed primarily on social media platforms and blogs, raising questions as to why there is not an integrated social eCommerce platform for the topic.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • Employee Discount
  • Health, Dental, Vision Insurance
  • 401k w/ Company Match
  • Competitive PTO
  • Monthly WFH stipend

Company values

  • Extreme Ownership
  • Remarkable Service
  • Cultivated Humility
  • Commitment to Action

Funding (last 2 of 6 rounds)

Nov 2019

$5m

EARLY VC

Aug 2018

$4.8m

EARLY VC

Total funding: $25m

This company has top investors

Leadership

Nils Johnson

(CEO, Chief Merchant & Co-founder)

Seed investor in early-stage brands, including Wantful, Everlane, Warby Parker, Orchestra, and Airtime.

Vu Nguyen

(COO & Co-founder)

Worked as VP of Engineering at Hot or Not for nearly 4 years. Co-founded Crunchyroll in 2007.

Sameer Iyengar

(Co-founder)

Worked as a software engineer at Infosys before becoming a Partner Technology Manager at Google and YouTube.

Endorsements

All

Tech & tools (1)

Supportive management (1)

Strong leadership (1)

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