Beeswax

Beeswax provides a Bidder-as-a-Service platform for programmatic spending, helping companies leverage their data and algorithms to maximize programmatic spending. The platform's approach is designed to facilitate flat pricing models as opposed to commissions, avoid one-size-fits-all approaches, and provide a variety of optional tools depending on experience level.

Whilst most programmatic spending managers use traditional DSPs or build their own bidders for ad space, Beeswax's approach shows helps reduce the associated fees, decrease deployment time, and increase accessibility to personalized ad space bidding. Furthermore, by providing various tools and APIs to provide for different experience levels, the company is ensuring that its technology is available to all who would benefit from it, regardless of data engineering experience.