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Benitago Group
Aggregator of Amazon businesses
- 21-100 employees
- B2B
- Lifestyle
- Consumer Goods
- eCommerce
- SoHo, New York, NY
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Company mission
To become the number 1 largest seller on Amazon by building iconic brands in-house and by acquiring other strategic brands.
456% employee growth in 12 months
Our take
Benitago acquires Amazon based brands, and uses its expertise in promoting brand growth and an in-depth knowledge of the Amazon e-commerce platform to bring further profitability. The company doesn't focus on a specific niche of brands or products, its product line includes an eclectic mix of beauty, health, maternity and nutritional products.
Instead, the company looks at the competitive landscape and what customers are saying in reviews. Benitago also looks at the packaging design and the logistical ease of fitting into Amazon’s standard packaging
Benitago may one day fall foul of its ‘all its eggs in one basket’ strategy, with its reliance on the Amazon sales platform. The founders intend to scale the business and acquire many more brands with a 2021 funding round.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Work from home opportunities
- Health insurance
- Equity compensation packages
- Dental and vision insurance
Funding (2 rounds)
Nov 2021
$162m
SERIES A
Mar 2021
$27.5m
SERIES A
Total funding: $189.5m
Leadership
Benedict Dohmen
(Co-Founder)Having always been drawn to entrepreneurship, they graduated from the University of Cambridge prior to working in Venture Capital before going on to co-found Benitago Group.
Santiago Nestares
(Co-Founder)They began studying computer science at Dartmouth College. They are a Member of the NYC Department for YPO.