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Berlin Brands Group

eCommerce marketplace aggregator

Berlin Brands Group logo
501-1000 employees
  • B2B
  • Lifestyle
  • Marketplace
  • Design
  • Product Management
  • eCommerce
Mitte, Berlin, Germany

Company mission

To revolutionise the eCommerce landscape by developing and scaling innovative, customer-centric digital brands.

-15% employee growth in 12 months

Our take

Berlin Brands Group (BBG) is a leading player in the competitive realm of eCommerce business aggregation, positioning itself alongside industry giants such as Thrasio, Heroes, and Razor Group. As the market continues to expand rapidly, BBG strives to establish itself as the modern-day equivalent of Unilever.

The company distinguishes itself through its history of successfully scaling e-commerce brands, setting it apart from other aggregators who primarily focus on operational improvements for Amazon businesses. BBG takes a different approach by prioritising fundamental design and production enhancements, alongside leveraging its expansive network of over 100 consumer channels. To match the operational improvements provided by its competitors, BBG aims to build its logistics and fulfilment infrastructure, as well as its tech platform, further enhancing its capabilities in the market.

It will be interesting to witness whether the company can maintain steady growth, transitioning from 14 well-regarded consumer brands to an M&A powerhouse, but also retain its competitive edge in design and production. The ability to strike a balance between rapid expansion and maintaining the core strengths that set the company apart will ultimately determine its ability to thrive in this evolving landscape.

Steph headshot

Steph

Company Specialist at Welcome to the Jungle

Benefits

  • Ability to work up to 28 days per year from abroad
  • Dog friendly and modern office in the heart of Berlin (Spittelmarkt)
  • Public transport ticket grant, 30% discount on our products and 40% employer's contribution to the company pension plan
  • Flexible and hybrid working model with up to 3 home office days per week
  • Active promotion of your development, e.g. through continuous performance feedback, language courses, further training and mental health coaching by the Fürstenberg Institute
  • Daily fresh fruits and vegetables as well as drinks and various health offers e.g. physiotherapy, yoga and back training courses
  • Support by a team of highly skilled and dedicated colleagues who celebrate successes together at numerous company events

Funding (2 rounds)

Nov 2021

$100m

GROWTH EQUITY VC

Sep 2021

$350m

SERIES A

Total funding: $450m

Leadership

DJ in a previous life, started BBG with a focus on audio equipment they developed for himself and sold on Ebay.