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Beryl

Micromobility for hire

Beryl logo
101-200 employees
  • B2C
  • Sustainability
  • Transport
  • Mobility
London, UK

Company mission

To remove the barriers that exist to cycling in cities.

B Corporation

4% employee growth in 12 months

Our take

There is a big trend towards cycling and urban mobility solutions in general, with many bike and scooter sharing brands coming to market over the last few years. Beryl started out by producing a bike light, seeing early success when London's fleet of sharing bikes ran by TFL adopted the lights.

They have now produced a bike of their own and have expanded their mission from bike lights to providing infrastructure for cities to run shared bike schemes. Beryl is working closely with cities rather than pursuing hyper-aggressive expansion (like bike-sharing companies Mobike or Ofo in London, who have either pulled out of the city or dramatically reduced their coverage), which has given them the edge in building a more sustainable business in the space.

Beryl is strategically extending its services in locations across the UK where it has seen popularity, such as in Hereford. Further, recent e-scooter legislation from the UK government means that e-scooters could become legal on the roads. If this goes ahead, the market for the company will significantly widen and Beryl's customers will have another sustainable way to get around cities.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • Cycle to Work Scheme
  • Enhanced Parental Leave
  • 32 days holiday (including Bank Holidays)
  • Free use Beryl bikes and e-scooters in multiple locations
  • Personal annual learning and development budget
  • Company paid sick leave
  • Offices regularly stocked with fresh fruit, snacks and drinks
  • Tech scheme - discounted tech and furniture
  • Work from anywhere policy (2 weeks per year)
  • Birthdays off
  • Employee Assistance Program (mental health, wellbeing support and counselling)
  • Employer pension contributions
  • Discounted gym memberships across the UK

Leadership

Studied Physics at Oxford then Product Design at Brighton. Joined the first cohort of Entrepreneur First where she founded Beryl.

Previously worked for Deloitte for 3 years in Strategy & Operations.

Job (1)

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